Titre : | How do young adult drinkers react to varied alcohol warning formats and contents? An exploratory study in France (2023) |
Auteurs : | G. T. DOSSOU ; M. GUILLOU-LANDREAT ; L. LEMAIN ; S. LACOSTE-BADIE ; N. CRITCHLOW ; K. GALLOPEL-MORVAN |
Type de document : | Article : Périodique |
Dans : | International Journal of Environmental Research and Public Health (Vol.20, n°15, August 2023) |
Article en page(s) : | art. 6541 |
Langues: | Anglais |
Discipline : | PRE (Prévention - RdRD / Prevention - Harm reduction) |
Mots-clés : |
Thésaurus géographique FRANCEThésaurus mots-clés ALCOOL ; JEUNE ADULTE ; AVERTISSEMENT SANITAIRE ; ETUDE QUALITATIVE ; PREVENTION ; BOISSON ALCOOLISEE ; FACTEUR DE RISQUE |
Résumé : | Research on alcohol warnings has increased in the last decade, providing key evidence to governments on warning format and contents. The bulk of this research, however, has been conducted in Anglosphere countries, whereas fewer studies have focused on other countries which have high per capita alcohol consumption, and where the high social acceptability of drinking is liable to affect how people accept and react to prevention measures. Since France has one of the highest per capita alcohol consumption rates in the world according to the World Health Organization (WHO), we therefore explore how young adults in France react to warnings on alcoholic beverage advertisements. We conducted 25 in-depth interviews, in 2017, with 18–25-year-old drinkers in France. Respondents were asked open-ended questions on the perceived impact of various warning contents (i.e., on health risk, social-cost risk, and on short- vs. long-term risk) and formats (text only vs. larger text combined with colored pictograms). Warnings that targeted youth-relevant risks (i.e., road accidents or sexual assault) were considered to be the most meaningful and credible, although warnings communicating longer term risks (i.e., brain, cancer) were also thought to be influential. Less familiar risks, such as marketing manipulation and calorie intake, elicited the most negative reactions. Larger text-and-pictogram warnings were considered to be the most effective format in capturing attention and increasing awareness. Regardless of format and content, however, these warnings were not perceived as effective for decreasing alcohol consumption. |
Domaine : | Alcool / Alcohol |
Refs biblio. : | 82 |
Affiliation : |
LUMEN (ULR 4999), ILIS, Faculty of Engineering and Health Management, University of Lille, Lille, France EA 7479 SPURBO, School of Medicine, University Bretagne Occidentale, Brest, France LUMEN (ULR 4999), IAE Lille, University School of Management, University of Lille, Lille, France Institute for Social Marketing and Health, University of Stirling, Stirling, Scotland, UK CNRS, Inserm, Arènes-UMR 6051-U 1309, EHESP, School of Public Health, University of Rennes, Rennes, France |
Lien : | https://doi.org/10.3390/ijerph20156541 |
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