|Titre :||Effectiveness of text versus pictorial health warning labels and predictors of support for plain packaging of tobacco products within the European Union (2015)|
|Auteurs :||I. T. AGAKU ; F. T. FILIPPIDIS ; C. I. VARDAVAS|
|Type de document :||Article : Périodique|
|Dans :||European Addiction Research (Vol.21, n°1, January 2015)|
|Article en page(s) :||47-52|
|Discipline :||PRE (Prévention - RdRD / Prevention - Harm reduction)|
Thésaurus GéographiqueUNION EUROPEENNE
Thésaurus TOXIBASETABAC ; AVERTISSEMENT SANITAIRE ; EFFICACITE ; ADULTE ; IMAGE ; PREVENTION ; TEST
BACKGROUND: Tobacco product warning labels are a key health communication medium with plain packaging noted as the next step in the evolution of tobacco packaging. We assessed the self-reported impact of text versus pictorial health warnings and the determinants of support for plain packaging of tobacco products in the European Union (EU).
METHODS: The Special Eurobarometer 385 survey was analyzed for 26,566 adults from 27 EU countries in 2012. The self-reported impact of warning labels (text or pictorial) and determinants of EU-wide support for plain packaging were assessed using multivariate logistic regression.
RESULTS: Current smokers in countries where cigarette pictorial warnings were implemented had higher odds of reporting that health warning labels had any effect on their smoking behavior (making a quit attempt or reducing number of cigarettes smoked per day) compared to respondents in countries with text-only warning labels (adjusted odds ratio, aOR = 1.31; 95% confidence interval, 95% CI: 1.10-1.56). Population support for plain packaging of tobacco packs was higher in countries where cigarette pictorial warnings already existed (aOR = 1.17; 95% CI: 1.07-1.28).
CONCLUSIONS: These findings indicate that the implementation of pictorial warnings at an EU level may have a positive behavioral impact among smokers and pave the way for population support for plain packaging in the EU.
|Domaine :||Tabac / Tobacco|
|Refs biblio. :||22|
|Affiliation :||Center for Global Tobacco Control, Department of Social and Behavioral Sciences, Harvard School of Public Health, Boston, Mass., USA|