| Titre : | Promotion of electronic cigarettes: tobacco marketing reinvented? (2014) |
| Auteurs : | M. DE ANDRADE ; G. HASTINGS ; K. ANGUS |
| Type de document : | Article : Périodique |
| Dans : | British Medical Journal (Vol.348, n°7939, 4 January 2014) |
| Article en page(s) : | f7473 ; 4 p. |
| Langues: | Anglais |
| Discipline : | SAN (Santé publique / Public health) |
| Mots-clés : |
Thésaurus géographique ROYAUME-UNIThésaurus mots-clés TABAC ; E-CIGARETTE ; PUBLICITE ; MARKETING |
| Résumé : | Electronic cigarettes are not subject to the same marketing controls as tobacco products. Marisa de Andrade, Gerard Hastings, and Kathryn Angus argue that their advertising is likely to appeal to young people and undermine tobacco control policy. |
| Domaine : | Tabac / Tobacco |
| Refs biblio. : | 13 |
| Affiliation : | Institute for Social Marketing, University of Stirling, Stirling FK9 4LA, UK |
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