Historique
Rapport
Empower women. Combating tobacco industry marketing in the WHO European Region
Auteur(s) :
WHO Regional Office for Europe
Année :
2010
Page(s) :
54 p.
Langue(s) :
Anglais
Éditeur(s) :
Copenhagen : WHO Regional Office for Europe
ISBN :
978-92-890-0210-3
Refs biblio. :
87
Domaine :
Tabac / Tobacco / e-cigarette
Discipline :
SAN (Santé publique / Public health)
Thésaurus géographique
EUROPE
Thésaurus mots-clés
TABAC
;
SEXE FEMININ
;
INDUSTRIE DU TABAC
;
MARKETING
;
POLITIQUE
;
LUTTE
;
PUBLICITE
;
AVERTISSEMENT SANITAIRE
;
LEGISLATION
Note de contenu :
CONTENTS:
* Introduction:
Why this is an important issue for everyone in the WHO European Region
Health consequences of smoking for women
Women and tobacco dependence
Who smokes in the Region?
* Section 1 - Marketing by the tobacco industry aimed at women and girls:
Ways in which the tobacco industry has targeted women and girls
Mixing elements to create a tobacco market
* Section 2 - Legislative, policy and advocacy responses to tobacco marketing targeting women and girls:
WHO FCTC Preamble - Collaborative groups and networks promoting gender-sensitive tobacco control policy
Using the WHO FCTC to create a gendered approach to tobacco control
* Conclusion
* Introduction:
Why this is an important issue for everyone in the WHO European Region
Health consequences of smoking for women
Women and tobacco dependence
Who smokes in the Region?
* Section 1 - Marketing by the tobacco industry aimed at women and girls:
Ways in which the tobacco industry has targeted women and girls
Mixing elements to create a tobacco market
* Section 2 - Legislative, policy and advocacy responses to tobacco marketing targeting women and girls:
WHO FCTC Preamble - Collaborative groups and networks promoting gender-sensitive tobacco control policy
Using the WHO FCTC to create a gendered approach to tobacco control
* Conclusion
Résumé :
Over the last two decades, smoking by women and girls in many parts of the WHO European Region has increased, largely owing to skilful and successful marketing by the tobacco industry. It has tailored campaigns to target women and girls, and the tobacco control community needs to do the same.
The WHO Framework Convention on Tobacco Control (FCTC) expresses alarm at the increase in women and girls’ use of tobacco.
This monograph uses examples of action taken in the Region to provide countries with a guide and ideas about what action could and should be taken, in the context of the WHO FCTC's articles and guidelines.
The WHO Framework Convention on Tobacco Control (FCTC) expresses alarm at the increase in women and girls’ use of tobacco.
This monograph uses examples of action taken in the Region to provide countries with a guide and ideas about what action could and should be taken, in the context of the WHO FCTC's articles and guidelines.
Affiliation :
Denmark
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