| Titre : | Empower women. Combating tobacco industry marketing in the WHO European Region |
| Auteurs : | WHO Regional Office for Europe |
| Type de document : | Rapport |
| Editeur : | Copenhagen : WHO Regional Office for Europe, 2010 |
| ISBN/ISSN/EAN : | 978-92-890-0210-3 |
| Format : | 54 p. / fig., ill. |
| Langues: | Anglais |
| Discipline : | SAN (Santé publique / Public health) |
| Mots-clés : |
Thésaurus TOXIBASE TABAC ; SEXE FEMININ ; INDUSTRIE DU TABAC ; MARKETING ; POLITIQUE ; LUTTE ; PUBLICITE ; AVERTISSEMENT SANITAIRE ; LEGISLATIONThésaurus Géographique EUROPE |
| Résumé : |
Over the last two decades, smoking by women and girls in many parts of the WHO European Region has increased, largely owing to skilful and successful marketing by the tobacco industry. It has tailored campaigns to target women and girls, and the tobacco control community needs to do the same.
The WHO Framework Convention on Tobacco Control (FCTC) expresses alarm at the increase in women and girls’ use of tobacco. This monograph uses examples of action taken in the Region to provide countries with a guide and ideas about what action could and should be taken, in the context of the WHO FCTC's articles and guidelines. |
| Note de contenu : |
CONTENTS:
* Introduction: Why this is an important issue for everyone in the WHO European Region Health consequences of smoking for women Women and tobacco dependence Who smokes in the Region? * Section 1 - Marketing by the tobacco industry aimed at women and girls: Ways in which the tobacco industry has targeted women and girls Mixing elements to create a tobacco market * Section 2 - Legislative, policy and advocacy responses to tobacco marketing targeting women and girls: WHO FCTC Preamble - Collaborative groups and networks promoting gender-sensitive tobacco control policy Using the WHO FCTC to create a gendered approach to tobacco control * Conclusion |
| Domaine : | Tabac / Tobacco |
| Refs biblio. : | 87 |
| Affiliation : | Denmark |
| Lien : | http://www.euro.who.int/en/health-topics/disease-prevention/tobacco/publications/2010/empower-women-combating-tobacco-industry-marketing-in-the-who-european-region |
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