Historique
Article de Périodique
Boomerang ads (2005)
(Pubs boomerang)
Article en page(s) :
22-24
Refs biblio. :
13
Domaine :
Plusieurs produits / Several products
Langue(s) :
Anglais
Résumé :
Not ads for boomerang, but which risk a boomerang effect - specfically, the ads in the US governement's biggest ever attempt to use the media to turn US youth away from drugs. Could they actually have done the reverse?
Affiliation :
UK