| Titre : | Effect of televised, tobacco company-funded smoking prevention advertising on youth smoking-related beliefs, intentions, and behavior (2006) |
| Auteurs : | M. WAKEFIELD ; Y. M. TERRY-McELRATH ; S. EMERY ; SAFFER H. ; F. J. CHALOUPKA ; SZCZYPKA G. ; B. FLAY ; P. M. O'MALLEY ; L. D. JOHNSTON |
| Type de document : | Article : Périodique |
| Dans : | American Journal of Public Health (Vol.96 n°12, 2006) |
| Article en page(s) : | 2154-2160 |
| Note générale : |
American Journal of Public Health, 2006, 96, (12), 2154-2160 |
| Langues: | Anglais |
| Discipline : | PRE (Prévention - RdRD / Prevention - Harm reduction) |
| Mots-clés : |
Thésaurus mots-clés TELEVISION ; INDUSTRIE DU TABAC ; CAMPAGNE DE PREVENTION ; JEUNE |
| Résumé : |
ENGLISH : OBJECTIVE: To relate exposure to televised youth smoking prevention advertising to youths' smoking beliefs, intentions, and behaviors. METHODS: We obtained commercial television ratings data from 75 US media markets to determine the average youth exposure to tobacco company youth-targeted and parent-targeted smoking prevention advertising. We merged these data with nationally representative school-based survey data (n = 103,172) gathered from 1999 to 2002. Multivariate regression models controlled for individual, geographic, and tobacco policy factors, and other televised antitobacco advertising. RESULTS: There was little relation between exposure to tobacco company-sponsored, youth-targeted advertising and youth smoking outcomes. Among youths in grades 10 and 12, during the 4 months leading up to survey administration, each additional viewing of a tobacco company parent-targeted advertisement was, on average, associated with lower perceived harm of smoking (odds ratio [OR]=0.93; confidence interval [CI]=0.88, 0.98), stronger approval of smoking (OR=1.11; CI=1.03,1.20), stronger intentions to smoke in the future (OR=1.12; CI=1.04,1.21), and greater likelihood of having smoked in the past 30 days (OR=1.12; CI=1.04,1.19). CONCLUSIONS: Exposure to tobacco company youth-targeted smoking prevention advertising generally had no beneficial outcomes for youths. Exposure to tobacco company parent-targeted advertising may have harmful effects on youth, especially among youths in grades 10 and 12. (Author' s abstract) |
| Note de contenu : | tabl. |
| Domaine : | Tabac / Tobacco |
| Refs biblio. : | 34 |
| Affiliation : |
Center for Behavioral Research in Cancer, The Cancer Council Victoria, Melbourne, Australia. melanie.wakefield@cancervic.org.au. Australie. Australia. |
| Centre Emetteur : | 13 OFDT |
| Cote : | Abonnement |
Accueil
