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NorthWest Public Health Observatory (Liverpool) ; M. MORLEO ; D. DEDMAN ; I. O'FARRELL ; P. A. COOK ; M. BURROWS ; K. TOCQUE ; C. PERKINS ; M. A. BELLIS | 2010
RapportThis report concentrates on hospital admission relating to alcohol in order to highlight which groups and types of populations are most at risk. Admission is broken down by gender and into admission type: admissions due to conditions with low al[...]
NorthWest Public Health Observatory (Liverpool) ; M. MORLEO ; E. CARLIN ; J. SPALDING ; L. DEACON ; K. TOCQUE ; C. PERKINS ; M. A. BELLIS | 2010
RapportThe development of pen portraits is a technique used in social marketing to aide practitioners in defining their target audience. The pen portrait is a fictitious character to which a message or an intervention is targeted. Practitioners define [...]
NorthWest Public Health Observatory (Liverpool) ; M. MORLEO ; E. CARLIN ; J. SPALDING ; P. A. COOK ; M. BURROWS ; K. TOCQUE ; C. PERKINS ; M. A. BELLIS | 2010
RapportThis report, published by NWPHO, is part of a series of four reports utilising segmentation tools to discuss: - Alcohol-related attitudes and motivations (this report); - Alcohol consumption; - Alcohol-attributable hospital admission; - and [...]
L. JONES ; M. JAMES ; T. JEFFERSON ; C. LUSHEY ; M. MORLEO ; E. STOKES ; H. SUMNALL ; K. WITTY ; M. BELLIS | 2008
RapportBackground: Data from national surveys of drinking behaviour in young people indicate that by the age of 15-16 years, the vast majority of young people have tried their first alcoholic drink. In addition, at age 15-16 nearly half of young people[...]
