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Rapport
NorthWest Public Health Observatory (Liverpool) ; M. MORLEO ; D. DEDMAN ; I. O'FARRELL ; P. A. COOK ; M. BURROWS ; K. TOCQUE ; C. PERKINS ; M. A. BELLIS | Liverpool : Centre for Public Health | 2010This report concentrates on hospital admission relating to alcohol in order to highlight which groups and types of populations are most at risk. Admission is broken down by gender and into admission type: admissions due to conditions with low al[...]
Rapport
NorthWest Public Health Observatory (Liverpool) ; M. MORLEO ; E. CARLIN ; J. SPALDING ; L. DEACON ; K. TOCQUE ; C. PERKINS ; M. A. BELLIS | Liverpool : Centre for Public Health | 2010The development of pen portraits is a technique used in social marketing to aide practitioners in defining their target audience. The pen portrait is a fictitious character to which a message or an intervention is targeted. Practitioners define [...]
Rapport
NorthWest Public Health Observatory (Liverpool) ; M. MORLEO ; E. CARLIN ; J. SPALDING ; P. A. COOK ; M. BURROWS ; K. TOCQUE ; C. PERKINS ; M. A. BELLIS | Liverpool : Centre for Public Health | 2010This report, published by NWPHO, is part of a series of four reports utilising segmentation tools to discuss: - Alcohol-related attitudes and motivations (this report); - Alcohol consumption; - Alcohol-attributable hospital admission; - and [...]
Rapport
L. JONES ; M. JAMES ; T. JEFFERSON ; C. LUSHEY ; M. MORLEO ; E. STOKES ; H. SUMNALL ; K. WITTY ; M. BELLIS | Liverpool : Centre for Public Health, Liverpool John Moores University | 2008Background: Data from national surveys of drinking behaviour in young people indicate that by the age of 15-16 years, the vast majority of young people have tried their first alcoholic drink. In addition, at age 15-16 nearly half of young people[...]
