Alcohol pen portraits: segmentation series report 4

NorthWest Public Health Observatory (Liverpool) ; M. MORLEO ; E. CARLIN ; J. SPALDING ; L. DEACON ; K. TOCQUE ; C. PERKINS ; M. A. BELLIS | 2010
Rapport

The development of pen portraits is a technique used in social marketing to aide practitioners in defining their target audience. The pen portrait is a fictitious character to which a message or an intervention is targeted. Practitioners define [...]

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Attitudes towards alcohol: segmentation series report 1

NorthWest Public Health Observatory (Liverpool) ; M. MORLEO ; E. CARLIN ; J. SPALDING ; P. A. COOK ; M. BURROWS ; K. TOCQUE ; C. PERKINS ; M. A. BELLIS | 2010
Rapport

This report, published by NWPHO, is part of a series of four reports utilising segmentation tools to discuss: - Alcohol-related attitudes and motivations (this report); - Alcohol consumption; - Alcohol-attributable hospital admission; - and [...]

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