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Article : Périodique
Background: The UK (UK) became the third country in the European Union to require pictorial warnings on the back of cigarette packs, in October 2008. Methods: A repeat cross-sectional survey was conducted with 11-16-year-olds in the UK between [...]
Article : Périodique
FRANÇAIS : Le tabac, les jeunes et le marketing. Une enquête réalisée auprès de 629 adolescents britanniques de 15 et 16 ans montre le retentissement des techniques de marketing sur le tabagisme des jeunes et la nécessité de se montrer très vig[...]Périodique
S. J. HAW ; L. GRUER ; A. AMOS ; C. CURRIE ; FISCHBACHER C. ; G. T. FONG ; G. HASTINGS ; MALAM S. ; PELL J. ; C. SCOTT ; SEMPLE S. | 2006ENGLISH : BACKGROUND: From 26 March 2006, smoking will be prohibited in wholly and substantially enclosed public places in Scotland, and it will be an offence to permit smoking or to smoke in no-smoking premises. We anticipate that implementat[...]
Livre
K. GALLOPEL-MORVAN ; V. NGUYEN THANH ; P. ARWIDSON ; G. HASTINGS | Rennes : Presses de l'EHESP | Vade-mecum Pro, ISSN 2275-1874 | 2019Qu'est-ce que le marketing social ? Est-ce différent de la communication sociale ? Quels en sont les principes, les atouts, les outils ? Que signifient les 5 C ? En quoi une campagne de marketing social est-elle efficace, dans un programme de pr[...]Périodique
M. STEAD ; A. M. MACKINTOSH ; D. EADIE ; G. HASTINGS | 2001Illicit drug use by adolescents in the UK is of major concern. Recent surveys suggest that increasing proportions of young people are using drugs, that the number of different drugs used has increased, and that young people are experimenting at [...]
Article : Périodique
M. DE ANDRADE ; G. HASTINGS ; K. ANGUS |Electronic cigarettes are not subject to the same marketing controls as tobacco products. Marisa de Andrade, Gerard Hastings, and Kathryn Angus argue that their advertising is likely to appeal to young people and undermine tobacco control policy.Périodique
G. T. FONG ; A. HYLAND ; R. BORLAND ; D. HAMMOND ; G. HASTINGS ; A. McNEILL ; S. ANDERSON ; K. M. CUMMINGS ; S. ALLWRIGHT ; M. MULCAHY ; F. HOWELL ; L. CLANCY ; M. E. THOMPSON ; G. CONNOLLY ; P. DRIEZEN | 2006OBJECTIVE: To evaluate the psychosocial and behavioural impact of the first ever national level comprehensive workplace smoke-free law, implemented in Ireland in March 2004. DESIGN: Quasi-experimental prospective cohort survey: parallel cohort t[...]
Livre
Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with: - case studies from across the globe, -[...]Nouveauté
Article : Périodique
Hymenopus coronatus (the Malaysian preying mantis) has a cunning hunting technique. It disguises itself as an orchid; its four walking legs are exquisite replicas of petals and its lethal jaws blend into the background. This makes it beautiful t[...]
Article : Périodique
The Australian Government intends to introduce plain tobacco packaging in 2012. We consider whether such a move appears justified by examining the wider marketing literature in order to understand the role that packaging has for consumer goods. [...]Article : Périodique
The concept of harm reduction in tobacco control is exciting interest among policy makers and industry. Gerard Hastings, Marisa de Andrade, and Crawford Moodie argue that it presents public health with some challenges. The idea of tobacco harm [...]
