Alcohol pen portraits: segmentation series report 4

NorthWest Public Health Observatory (Liverpool) ; M. MORLEO ; E. CARLIN ; J. SPALDING ; L. DEACON ; K. TOCQUE ; C. PERKINS ; M. A. BELLIS | 2010
Rapport

The development of pen portraits is a technique used in social marketing to aide practitioners in defining their target audience. The pen portrait is a fictitious character to which a message or an intervention is targeted. Practitioners define [...]

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Attitudes towards alcohol: segmentation series report 1

NorthWest Public Health Observatory (Liverpool) ; M. MORLEO ; E. CARLIN ; J. SPALDING ; P. A. COOK ; M. BURROWS ; K. TOCQUE ; C. PERKINS ; M. A. BELLIS | 2010
Rapport

This report, published by NWPHO, is part of a series of four reports utilising segmentation tools to discuss: - Alcohol-related attitudes and motivations (this report); - Alcohol consumption; - Alcohol-attributable hospital admission; - and [...]

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Contributions of social influences and psychopathological factors to cannabis use and dependence in high-school students

H. CHABROL ; A. REY ; CASSAN D. ; JULLIOT M. ; E. CARLIN ; R. RODGERS | 2005
Périodique

ENGLISH : Objectives: To evaluate the relative contributions of peers cannabis use or non use, parental approval of such use, adolescents' own beliefs about use, self-esteem, and depressive and symptoms of borderline personality disorder, in t[...]

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