Titre : | European longitudinal study on the relationship between adolescents' alcohol marketing exposure and alcohol use (2016) |
Auteurs : | A. DE BRUIJN ; J. TANGHE ; R. DE LEEUW ; R. ENGELS ; P. ANDERSON ; F. BECCARIA ; M. BUJALSKI ; C. CELATA ; J. GOSSELT ; D. SCHRECKENBERG ; L. SLODOWNIK ; J. WOTHGE ; W. VAN DALEN |
Type de document : | Article : Périodique |
Dans : | Addiction (Vol.111, n°10, October 2016) |
Article en page(s) : | 1774-1783 |
Note générale : | Commentary: Effective alcohol marketing policymaking requires more than evidence on alcohol marketing effect - research on vested interest effects is needed. O'Brien K.S., Carr S.M., p. 1784-1785. |
Langues: | Anglais |
Discipline : | EPI (Epidémiologie / Epidemiology) |
Mots-clés : |
Thésaurus géographique EUROPE ; ALLEMAGNE ; ITALIE ; POLOGNE ; PAYS-BASThésaurus mots-clés ALCOOL ; ETUDE LONGITUDINALE ; MARKETING ; ADOLESCENT ; CONSOMMATION ; ABUS ; MODELE |
Résumé : |
Background and aims: This is the first study to examine the effect of alcohol marketing exposure on adolescents' drinking in a cross-national context. The aim was to examine reciprocal processes between exposure to a wide range of alcohol marketing types and adolescent drinking, controlled for non-alcohol branded media exposure.
Design: Prospective observational study (11-12- and 14-17-month intervals), using a three-wave autoregressive cross-lagged model. Setting: School-based sample in 181 state-funded schools in Germany, Italy, Netherlands, Poland. Participants: A total of 9075 eligible respondents participated in the survey (mean age 14?years, 49.5% male. Measurements: Adolescents reported their frequency of past-month drinking and binge drinking. Alcohol marketing exposure was measured by a latent variable with 13 items measuring exposure to online alcohol marketing, televised alcohol advertising, alcohol sport sponsorship, music event/festival sponsorship, ownership alcohol-branded promotional items, reception of free samples and exposure to price offers. Confounders were age, gender, education, country, internet use, exposure to non-alcohol sponsored football championships and television programmes without alcohol commercials. Findings: The analyses showed one-directional long-term effects of alcohol marketing exposure on drinking (exposure T1 on drinking T2: beta = 0.420 (0.058), P 0.05). Similar results were found in the binge drinking model (exposure T1 on binge T2: beta = 0.409 (0.054), P 0.05). Conclusions: There appears to be a one-way effect of alcohol marketing exposure on adolescents' alcohol use over time, which cannot be explained by either previous drinking or exposure to non-alcohol-branded marketing. |
Domaine : | Alcool / Alcohol |
Refs biblio. : | 51 |
Affiliation : | European Centre on Monitoring Alcohol Marketing (EUCAM), Radboud University, Nijmegen, the Netherlands |
Cote : | Abonnement |
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