|Titre :||Impact of plain packaging of cigarettes on the risk perception of Uruguayan smokers: an experimental study (2018)|
|Auteurs :||J. E. HARRIS ; G. ARES ; M. GERSTENBLUTH ; L. MACHIN ; P. TRIUNFO|
|Type de document :||Article : Périodique|
|Dans :||Tobacco Control (Vol.27, n°5, September 2018)|
|Article en page(s) :||513-518|
|Discipline :||SAN (Santé publique / Public health)|
Thésaurus TOXIBASEPAQUET NEUTRE ; TABAC ; LEGISLATION ; PERCEPTION ; FACTEUR DE RISQUE ; FUMEUR ; AVERTISSEMENT SANITAIRE
Background: Uruguay, a South American country of 3.4 million inhabitants that has already banned tobacco advertising, prohibited such terms as light, mild and low-tar and required graphic warnings covering 80% of cigarette packs, is considering the imposition of plain, standardised packaging.
Methods: We conducted an experimental choice-based conjoint analysis of the impact of alternative cigarette package designs on the risk perceptions of 180 adult current Uruguayan smokers. We compared plain packaging, with a standardised brand description and the dark brown background colour required on Australian cigarette packages, to two controls: the current package design with distinctive brand elements and colours; and a modified package design, with distinctive brand elements and the dark brown background colour. Graphic warnings were also varied.
Results: Plain packaging significantly reduced the probability of perceiving the stimulus cigarettes as less harmful in comparison to the current package design (OR 0.398, 95% CI 0.333 to 0.476, p Conclusions: Plain packaging enhanced the perceived risk of cigarette products even in a highly regulated setting such as Uruguay. Both the elimination of distinctive brand elements and the use of Australia’s dark brown background colour contributed to the observed effect.
|Domaine :||Tabac / Tobacco|
|Refs biblio. :||29|
|Affiliation :||Department of Economics, Massachusetts Institute of Technology, Cambridge, MA, USA|