|Titre :||European longitudinal study on the relationship between adolescents' alcohol marketing exposure and alcohol use (2016)|
|Auteurs :||A. DE BRUIJN ; J. TANGHE ; R. DE LEEUW ; R. ENGELS ; P. ANDERSON ; F. BECCARIA ; M. BUJALSKI ; C. CELATA ; J. GOSSELT ; D. SCHRECKENBERG ; L. SLODOWNIK ; J. WOTHGE ; W. VAN DALEN|
|Type de document :||Article : Périodique|
|Dans :||Addiction (Vol.111, n°10, October 2016)|
|Article en page(s) :||1774-1783|
|Note générale :||Commentary: Effective alcohol marketing policymaking requires more than evidence on alcohol marketing effect - research on vested interest effects is needed. O'Brien K.S., Carr S.M., p. 1784-1785.|
|Discipline :||EPI (Epidémiologie / Epidemiology)|
Thésaurus TOXIBASEALCOOL ; ETUDE LONGITUDINALE ; MARKETING ; ADOLESCENT ; CONSOMMATION ; ABUS ; MODELE
Thésaurus GéographiqueEUROPE ; ALLEMAGNE ; ITALIE ; POLOGNE ; PAYS-BAS
Background and aims: This is the first study to examine the effect of alcohol marketing exposure on adolescents' drinking in a cross-national context. The aim was to examine reciprocal processes between exposure to a wide range of alcohol marketing types and adolescent drinking, controlled for non-alcohol branded media exposure.
Design: Prospective observational study (11-12- and 14-17-month intervals), using a three-wave autoregressive cross-lagged model.
Setting: School-based sample in 181 state-funded schools in Germany, Italy, Netherlands, Poland.
Participants: A total of 9075 eligible respondents participated in the survey (mean age 14?years, 49.5% male.
Measurements: Adolescents reported their frequency of past-month drinking and binge drinking. Alcohol marketing exposure was measured by a latent variable with 13 items measuring exposure to online alcohol marketing, televised alcohol advertising, alcohol sport sponsorship, music event/festival sponsorship, ownership alcohol-branded promotional items, reception of free samples and exposure to price offers. Confounders were age, gender, education, country, internet use, exposure to non-alcohol sponsored football championships and television programmes without alcohol commercials.
Findings: The analyses showed one-directional long-term effects of alcohol marketing exposure on drinking (exposure T1 on drinking T2: beta = 0.420 (0.058), P 0.05). Similar results were found in the binge drinking model (exposure T1 on binge T2: beta = 0.409 (0.054), P 0.05).
Conclusions: There appears to be a one-way effect of alcohol marketing exposure on adolescents' alcohol use over time, which cannot be explained by either previous drinking or exposure to non-alcohol-branded marketing.
|Domaine :||Alcool / Alcohol|
|Refs biblio. :||51|
|Affiliation :||European Centre on Monitoring Alcohol Marketing (EUCAM), Radboud University, Nijmegen, the Netherlands|