|Titre :||From directive to practice: are pictorial warnings and plain packaging effective to reduce the tobacco addiction? (2015)|
|Auteurs :||A. MANNOCCI ; V. COLAMESTA ; D. MIPATRINI ; G. MESSINA ; M. R. GUALANO ; F. GIANFAGNA ; G. BOCCIA ; E. LANGIANO ; N. NICOLOTTI ; G. VERONESI ; R. SILIQUINI ; E. DE VITO ; G. LA TORRE|
|Type de document :||Article : Périodique|
|Dans :||Public Health (Vol.129, n°12, December 2015)|
|Article en page(s) :||1563-1570|
|Discipline :||PRE (Prévention / Prevention)|
Thésaurus TOXIBASEPAQUET NEUTRE ; TABAC ; CIGARETTE ; AVERTISSEMENT SANITAIRE ; EFFICACITE ; ETUDE TRANSVERSALE ; PREVENTION ; NON FUMEUR ; FUMEUR ; ANCIEN FUMEUR ; REDUCTION DE CONSOMMATION
Objectives: Tobacco packaging represents an important form of promotion of tobacco products and for this reason plain packaging (PP) can be considered an additional tobacco control measure. In Italy the current tobacco packaging is branded with textual warnings. The study investigated the perception of PP with textual warnings (PPTWs) and pictorial warnings (PPPWs) in Italy.
Study design: Cross-sectional.
Methods: The study was conducted on adults who were current, never and former smokers. The participants watched out three types of packages (current packaging, PPTWs and PPPWs) and eight pictorial warnings, and indicated which they considered the most effective ones to motivate smoking cessation or reduction and to prevent the onset.
Results: 1065 subjects were recruited. The PPPWs were considered the most effective in motivating to quit, reduce and prevent the smoking habits (ranged 83.4%-96.1%) in all tobacco users and age groups (40 years) (P Conclusions: The textual warnings on tobacco products are a measure of control now outdated. Countries still using them should consider the idea of replace them with pictorial warnings that seem to be more effective. It is also desirable in the near future that these countries introduce the PPPWs. (C) 2015 The Royal Society for Public Health. Published by Elsevier Ltd. All rights reserved.
The standardized tobacco packaging with textual message does not deter smokers.
The pictograms warning result to increase the awareness of the tobacco health risks.
Images with gangrene and lung cancers are the most convincing on the risks to health.
The textual warnings on tobacco product should be replaced by pictograms firstly.
|Domaine :||Tabac / Tobacco|
|Refs biblio. :||16|
|Affiliation :||Department of Public Health and Infectious Diseases, "Sapienza" University of Rome, Rome, Italy|