|Titre :||"Spice," "Kryptonite," "Black Mamba": An overview of brand names and marketing strategies of novel psychoactive substances on the web (2014)|
|Auteurs :||O. CORAZZA ; G. VALERIANI ; F. S. BERSANI ; J. CORKERY ; G. MARTINOTTI ; G. BERSANI ; F. SCHIFANO|
|Type de document :||Article : Périodique|
|Dans :||Journal of Psychoactive Drugs (Vol.46, n°4, September-October 2014)|
|Article en page(s) :||287-294|
|Discipline :||MAR (Marché de la drogue / Drug market)|
Thésaurus TOXIBASEINTERNET ; DROGUES DE SYNTHESE ; MARKETING ; MARCHE DE LA DROGUE ; PHENOMENE EMERGENT
Introduction: Novel Psychoactive Substances (NPSs) are often sold online as "legal" and "safer" alternatives to International Controlled Drugs (ICDs) with captivating marketing strategies. Our aim was to review and summarize such strategies in terms of the appearance of the products, the brand names, and the latest trends in the illicit online marketplaces.
Methods: Scientific data were searched in PsychInfo and Pubmed databases; results were integrated with an extensive monitoring of Internet (websites, online shops, chat rooms, fora, social networks) and media sources in nine languages (English, French, Farsi, Portuguese, Arabic, Russian, Spanish, and Chinese simplified/traditional) available from secure databases of the Global Public Health Intelligence Network.
Results: Evolving strategies for the online diffusion and the retail of NPSs have been identified, including discounts and periodic offers on chosen products. Advertisements and new brand names have been designed to attract customers, especially young people. An increased number of retailers have been recorded as well as new Web platforms and privacy systems.
Discussion: NPSs represent an unprecedented challenge in the field of public health with social, cultural, legal, and political implications. Web monitoring activities are essential for mapping the diffusion of NPSs and for supporting innovative Web-based prevention programmes.
|Domaine :||Drogues illicites / Illicit drugs|
|Sous-type de document :||Revue de la littérature / Literature review|
|Affiliation :||School of Life and Medical Sciences, University of Hertfordshire, Hertfordshire, UK|