| Titre : | Authenticity and diversity: Enhancing Australian hepatitis C prevention messages (2013) |
| Auteurs : | R. WINTER ; S. FRASER ; N. BOOKER ; C. TRELOAR |
| Type de document : | Article : Périodique |
| Dans : | Contemporary Drug Problems (Vol.40, n°4, Winter 2013) |
| Article en page(s) : | 505-529 |
| Langues: | Anglais |
| Discipline : | MAL (Maladies infectieuses / Infectious diseases) |
| Mots-clés : |
Thésaurus géographique AUSTRALIEThésaurus mots-clés HEPATITE ; PREVENTION ; EDUCATION POUR LA SANTE ; COMMUNICATION ; OUTIL DE PREVENTION ; INJECTION |
| Résumé : | Despite two decades of prevention activities and education, rates of hepatitis C infection remain high among people who inject drugs. In this article we draw on the findings of an extensive review of the content of print hepatitis C prevention materials circulating in Australia, examining these data in light of Petraglia's (2009) theory of "authenticity" in social marketing. We identify three main areas in which resources could be redesigned: closer attention to language and terminology, a critical engagement with common concepts of the individual, and more acknowledgement of the role of social and structural factors in shaping injecting practice. To achieve a stronger sense of authenticity, and in turn become more equitable and efficient, future resources could address these issues using insights from social marketing literature. |
| Domaine : | Drogues illicites / Illicit drugs |
| Affiliation : | National Health and Medical Research Council, Burnet Institute, Monash University, Melbourne, Australia |
| Cote : | Abonnement |
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