|Titre :||Introduction effects of the Australian plain packaging policy on adult smokers: a cross-sectional study (2013)|
|Auteurs :||M. A. WAKEFIELD ; L. HAYES ; S. DURKIN ; R. BORLAND|
|Type de document :||Article : Périodique|
|Dans :||BMJ Open (Vol.3, n°7, 2013)|
|Article en page(s) :||e003175 ; 9 p.|
|Discipline :||SAN (Santé publique / Public health)|
Thésaurus TOXIBASEPAQUET NEUTRE ; CIGARETTE ; ETUDE TRANSVERSALE ; PERCEPTION ; COMPARAISON ; SATISFACTION ; SEVRAGE
Objective: To determine whether smokers smoking from packs required under Australia's plain packaging law had different smoking beliefs and quitting thoughts, compared with those still smoking from branded packs.
Design: Cross-sectional survey during the roll-out phase of the law, analysed by timing of survey.
Setting: Australian state of Victoria, November 2012.Participants 536 cigarette smokers with a usual brand, of whom 72.3% were smoking from a plain pack and 27.7% were smoking from a branded pack.
Primary outcome measures: Perceived quality and satisfaction of cigarettes compared with 1 year ago, frequency of thoughts of smoking harm, perceived exaggeration of harms, frequency of thoughts of quitting, quitting priority in life, intention to quit, approval of large graphic health warnings and plain packaging.
Results: Compared with branded pack smokers, those smoking from plain packs perceived their cigarettes to be lower in quality (adjusted OR (AdjOR)=1.66, p=0.045), tended to perceive their cigarettes as less satisfying than a year ago (AdjOR=1.70, p=0.052), were more likely to have thought about quitting at least once a day in the past week (AdjOR=1.81, p=0.013) and to rate quitting as a higher priority in their lives (F=13.11, df=1, p Conclusions: The early indication is that plain packaging is associated with lower smoking appeal, more support for the policy and more urgency to quit among adult smokers.
|Domaine :||Tabac / Tobacco|
|Refs biblio. :||37|
|Affiliation :||Centre for Behavioural Research in Cancer, Cancer Council Victoria, Carlton, Victoria, Australia|