|Titre :||Impact of tobacco-related health warning labels across socioeconomic, race and ethnic groups: results from a randomized web-based experiment (2013)|
|Auteurs :||J. CANTRELL ; D. M. VALLONE ; J. F. THRASHER ; R. H. NAGLER ; S. P. FEIRMAN ; L. R. MUENZ ; D. Y. HE ; K. VISWANATH|
|Type de document :||Article : Périodique|
|Dans :||PLoS ONE (Vol.8, n°1, January 2013)|
|Article en page(s) :||e52206 ; 11 p.|
|Discipline :||PRE (Prévention / Prevention)|
Thésaurus TOXIBASETABAC ; AVERTISSEMENT SANITAIRE ; ETHNIE ; CATEGORIE SOCIO-PROFESSIONNELLE ; ETUDE RANDOMISEE ; ADULTE ; FUMEUR ; INTERNET ; IMAGE ; PREVENTION
Background: The U.S. Family Smoking Prevention and Tobacco Control Act of 2009 requires updating of the existing text-only health warning labels on tobacco packaging with nine new warning statements accompanied by pictorial images. Survey and experimental research in the U.S. and other countries supports the effectiveness of pictorial health warning labels compared with text-only warnings for informing smokers about the risks of smoking and encouraging cessation. Yet very little research has examined differences in reactions to warning labels by race/ethnicity, education or income despite evidence that population subgroups may differ in their ability to process health information. The purpose of the present study was to evaluate the potential impact of pictorial warning labels compared with text-only labels among U.S. adult smokers from diverse racial/ethnic and socioeconomic subgroups.
Methods/Findings: Participants were adult smokers recruited from two online research panels (n = 3,371) into a web-based experimental study to view either the new pictorial warnings or text-only warnings. Participants viewed the labels and reported their reactions. Adjusted regression models demonstrated significantly stronger reactions for the pictorial condition for each outcome salience (b = 0.62, p<.001 perceived impact p credibility ci="1.22-1.62)," and intention to quit no significant results were found for interactions between condition race education or income. the only exception concerned outcome where condition-by-education interaction was nearly> Conclusions: Findings suggest that the greater impact of the pictorial warning label compared to the text-only warning is consistent across diverse racial/ethnic and socioeconomic populations. Given their great reach, pictorial health warning labels may be one of the few tobacco control policies that have the potential to reduce communication inequalities across groups. Policies that establish strong pictorial warning labels on tobacco packaging may be instrumental in reducing the toll of the tobacco epidemic, particularly within vulnerable communities.
|Domaine :||Tabac / Tobacco|
|Refs biblio. :||80|
|Affiliation :||Department of Research and Evaluation, Legacy Foundation, Washington, DC, USA|