Historique
Rapport
Alcohol pen portraits: segmentation series report 4
Auteur(s) :
NorthWest Public Health Observatory (Liverpool) (NWPHO) ;
MORLEO, M. ;
CARLIN, E. ;
SPALDING, J. ;
DEACON, L. ;
TOCQUE, K. ;
PERKINS, C. ;
BELLIS, M. A.
Année :
2010
Page(s) :
25 p.
Langue(s) :
Anglais
Éditeur(s) :
Liverpool : Centre for Public Health
ISBN :
978-1-907441-46-2
Refs biblio. :
44
Domaine :
Alcool / Alcohol
Discipline :
EPI (Epidémiologie / Epidemiology)
Thésaurus mots-clés
ALCOOL
;
CONSOMMATION
;
EPIDEMIOLOGIE DESCRIPTIVE
;
METHODE
;
CLASSIFICATION
;
POPULATION GENERALE
;
HOSPITALISATION
Thésaurus géographique
ROYAUME-UNI
Note de contenu :
CONTENTS
1. Introduction
2 Methodology
3 Findings
3.1 Affluent groups
3.2 Deprived groups
3.3 Older groups
3.4 Younger groups
3.5 Family groups
3.6 Suburban Stability
4 Discussion
5. Conclusion
6. References
1. Introduction
2 Methodology
3 Findings
3.1 Affluent groups
3.2 Deprived groups
3.3 Older groups
3.4 Younger groups
3.5 Family groups
3.6 Suburban Stability
4 Discussion
5. Conclusion
6. References
Résumé :
The development of pen portraits is a technique used in social marketing to aide practitioners in defining their target audience. The pen portrait is a fictitious character to which a message or an intervention is targeted. Practitioners define who the pen portrait represents, their motivations, their likes and dislikes, their peer group, and even their name. The message or intervention developed must serve this character. [Extract of the publication]
Affiliation :
NorthWest Public Health Observatory, Centre for Public Health, Research Directorate, Faculty of Health and Applied Social Sciences, Liverpool John Moores University, Liverpool, UK