Titre : | Alcohol pen portraits: segmentation series report 4 |
Accompagne : | |
Auteurs : | NorthWest Public Health Observatory (Liverpool) ; M. MORLEO ; E. CARLIN ; J. SPALDING ; L. DEACON ; K. TOCQUE ; C. PERKINS ; M. A. BELLIS |
Type de document : | Rapport |
Editeur : | Liverpool : Centre for Public Health, 2010 |
ISBN/ISSN/EAN : | 978-1-907441-46-2 |
Format : | 25 p. |
Langues: | Anglais |
Discipline : | EPI (Epidémiologie / Epidemiology) |
Mots-clés : |
Thésaurus mots-clés ALCOOL ; CONSOMMATION ; EPIDEMIOLOGIE DESCRIPTIVE ; METHODE ; CLASSIFICATION ; POPULATION GENERALE ; HOSPITALISATIONThésaurus géographique ROYAUME-UNI |
Résumé : | The development of pen portraits is a technique used in social marketing to aide practitioners in defining their target audience. The pen portrait is a fictitious character to which a message or an intervention is targeted. Practitioners define who the pen portrait represents, their motivations, their likes and dislikes, their peer group, and even their name. The message or intervention developed must serve this character. [Extract of the publication] |
Note de contenu : |
CONTENTS
1. Introduction 2 Methodology 3 Findings 3.1 Affluent groups 3.2 Deprived groups 3.3 Older groups 3.4 Younger groups 3.5 Family groups 3.6 Suburban Stability 4 Discussion 5. Conclusion 6. References |
Domaine : | Alcool / Alcohol |
Refs biblio. : | 44 |
Affiliation : | NorthWest Public Health Observatory, Centre for Public Health, Research Directorate, Faculty of Health and Applied Social Sciences, Liverpool John Moores University, Liverpool, UK |
Lien : | http://alcoholreports.blogspot.fr/2010/05/pen-portraits-alcohol-segmentation.html |
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