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Youth media summary. Summary of a feasibility study: monitoring youth media as a new source of information for detecting, tracking, and understanding emerging drug trends
(Synthèse d'une étude de faisabilité : la surveillance des médias pour les jeunes comme nouvelle source d'information pour repérer, suivre et comprendre les tendances émergentes en matière de drogues)
Auteur(s) :
D. OLSZEWSKI, Coordonnateur
Article en page(s) :
16 p.
Refs biblio. :
6
Domaine :
Drogues illicites / Illicit drugs
Langue(s) :
Anglais
Discipline :
MAR (Marchés / Markets)
Thésaurus géographique
FRANCE
;
ITALIE
;
ROYAUME-UNI
Thésaurus mots-clés
PRESSE
;
EVOLUTION
;
INFORMATION
;
JEUNE
;
ADOLESCENT
;
CANNABIS
;
MDMA-ECSTASY
;
COCAINE
;
HEROINE
Organismes
OEDT
Note générale :
Lisbonne, EMCDDA, 2001, 16 p.
Résumé :
In 1999, The EMCDDA commissioned a small-scale youth media study in France, Italy and the UK to explore the feasibility of using youth media as a source of information for emerging drug trends. The low cost method and tools developed by this feasibility study are suitable for monitoring drug coverage in written media.
The study shows that youth media monitoring provides insights into the context of illegal and illicit drug taking and, thereby, an understanding of the sought-after effects and the undesired or harmful side effects. The consumer perspectives offered by youth media monitoring are essential for the development of innovative approaches to the prevention of abuse of synthetic drugs called for by the European Action Plan. Additionally, monitoring print media is necessary for a better understanding of whether media information about specific drugs and patterns of use is more likely to prevent, or encourage drug use and drug-related damage.
The main findings of this study are summarized hereafter. The notion of a homogenous, universal, "western youth culture" is challenged by the great differences found in youth media coverage of illegal and illicit drugs in different Member States. Conflicting beliefs exist about whether drug-specific information in media is more likely to prevent or encourage drug use and drug related damage. These beliefs are reflected in different editorial policies and practices. Youth media focus coverage on patterns of recreational drug use rather than "problem" drug use. Drug specific information is mostly confined to self-produced and highly targeted leaflets (known as fanzines) in Italy and France. In the UK, targeted lifestyle, music, and gay magazines also provide information about specific drugs. Evidence-based, or expert-based information about drugs and drug taking is provided by media in the UK but not in Italy or France.
A significant proportion of media in all three countries provides warning of health risks associated with drug taking. The findings suggest that drug trends and attitudes to specific drugs could be monitored over time. (From the author' s abstract)
The study shows that youth media monitoring provides insights into the context of illegal and illicit drug taking and, thereby, an understanding of the sought-after effects and the undesired or harmful side effects. The consumer perspectives offered by youth media monitoring are essential for the development of innovative approaches to the prevention of abuse of synthetic drugs called for by the European Action Plan. Additionally, monitoring print media is necessary for a better understanding of whether media information about specific drugs and patterns of use is more likely to prevent, or encourage drug use and drug-related damage.
The main findings of this study are summarized hereafter. The notion of a homogenous, universal, "western youth culture" is challenged by the great differences found in youth media coverage of illegal and illicit drugs in different Member States. Conflicting beliefs exist about whether drug-specific information in media is more likely to prevent or encourage drug use and drug related damage. These beliefs are reflected in different editorial policies and practices. Youth media focus coverage on patterns of recreational drug use rather than "problem" drug use. Drug specific information is mostly confined to self-produced and highly targeted leaflets (known as fanzines) in Italy and France. In the UK, targeted lifestyle, music, and gay magazines also provide information about specific drugs. Evidence-based, or expert-based information about drugs and drug taking is provided by media in the UK but not in Italy or France.
A significant proportion of media in all three countries provides warning of health risks associated with drug taking. The findings suggest that drug trends and attitudes to specific drugs could be monitored over time. (From the author' s abstract)
Affiliation :
Portugal
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