Titre : | Alcopops and under-age drinkers: a new front in the fight against alcohol-related risks for the young? (editorial) |
Auteurs : | E. SCAFATO ; ROBLEDO DE DIOS T. |
Type de document : | Périodique |
Année de publication : | 1998 |
Format : | 5-9 |
Note générale : |
Alcologia, 1998, 10, (1-2), 5-9
|
Langues: | Français |
Discipline : | PRE (Prévention - RdRD / Prevention - Harm reduction) |
Mots-clés : |
Thésaurus mots-clés ALCOOL ; PREMIX ; JEUNE ; MINEUR ; POLITIQUE ; BOISSON ALCOOLISEE ; PREVENTIONThésaurus géographique EUROPE ; UNION EUROPEENNE |
Résumé : |
ENGLISH :
In 1996 the European Parliament and the Council of the European Union adopted a programme of Community action on Health Promotion, information, education and training within the framework for action in the field of public health (1996-2000). The programme encourages the "Health Promotion" approach in Member States' health policies, the adoption of healthy lifestyles and behaviour, the promotion of awareness of risk factors and health-enhancing aspects as well as the promotion of intersectional and multidisciplinary approaches to health promotion, taking into account the socio-economic factors and the environment necessary for the health of the individual and the community, especially disadvantaged groups. The specific prevention and health promotion measures were set out by the EU Council in the action program asking for initiatives related to five main pillars: health promotion strategies and structure, specific measures, health education, health information and vocational training in public health and health promotion. In February 1998 an official working group on "Alcohol and Health" was set up by the European Commission within the framework of the above mentioned EU programme to identify the activities in the field of alcohol to be performed, to highlight the "burning issue" of under-age drinkers. The working group was invited to discuss a draft proposal for a Council recommendation on a code of practice regarding the so- called "alcopops", the term used to refer to a range of new drinks, more generally called "designer drinks". A definition of alcopops is very difficult and currently there is no easy way to distinguish these products precisely according to technical characteristics; the common reference to their presentation appearance alone could not be exhaustive as the basis for a legislation lacking clear and sound criteria of identification of this category of beverages. Nonetheless, the term alcopops is referred to some new mixed alcoholic drinks characterised by sweet flavours and a style of packaging and marketing that particularly attract youth culture and taste. Taking into account the technical limits of this criterion and the following subjectivity of judgement in including some of the marketed alcoholic beverages in the category of alcopops, the alcohol content of the "designer drinks" ranges from 3.5 up to 20% of volume. Usually, young people are attracted by novelty; the recent socio-cultural change in European society has revealed that younger people seem to adopt new, less traditional behaviour patterns seeking and following a young fashion defined by a different but suggestive style. So, the use of youth culture designs like cartoon characters or unusual models of containers for packaging and marketing of many products are clearly targeted and associated to the young generation market. (Extract of the publication) |
Domaine : | Alcool / Alcohol |
Affiliation : |
Laboratorio di Epidemiologia e Biostatistica, Istituto Superiore di Sanità, Viale Regina Elena 299, 00161 Roma Italie. Italy. |
Centre Emetteur : | 13 OFDT |
Cote : | A01928 |
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