Titre : | Marketing effectiveness in reaching the nontreatment-seeking marijuana smoker |
Titre traduit : | (L'efficacité du marketing pour atteindre les fumeurs de marijuana non à la recherche d'un traitement.) |
Auteurs : | A. N. C. CAMPBELL ; D. S. FISHER ; PICCIANO J. F. ; ORLANDO M. J. ; R. S. STEPHENS ; R. A. ROFFMAN |
Type de document : | Périodique |
Année de publication : | 2004 |
Format : | 39-59 / ill. ; tabl. |
Note générale : |
Journal of Social Work Practice in the Addictions, 2004, 4, (1), 39-59 |
Langues: | Anglais |
Discipline : | SHS (Sciences humaines et sociales / Humanities and social sciences) |
Mots-clés : |
Thésaurus mots-clés CANNABIS ; RECHERCHE ; COHORTE ; THEORIE ; MODELE ; SOCIAL ; EFFICACITE ; PREVENTION DE PROXIMITE ; MEDIA |
Résumé : |
ENGLISH : Successfully meeting recruitment goals is critical in completing clinical research, but it is often one of the most difficult challenges in conducting a study. This paper describes the recruitment effort for a randomized controlled trial of a brief intervention targeting ambivalent marijuana smokers. The project successfully recruited 188 heavy marijuana smokers, the majority, of whom were precontemplators or conlemplators in respect to their motivation to make changes. A theoretical model of social marketing is utilized in discussing the development and evaluation of this study's recruitment efforts. The model is potentially useful in the planning and initial implementation phases of recruitment strategies, both in efficacy studies and in community treatment settings. (Review' s abstract) |
Note de contenu : | ill. ; tabl. |
Domaine : | Drogues illicites / Illicit drugs |
Refs biblio. : | 26 |
Affiliation : |
Sch. Soc. Wk., Univ. Washington, 4101 15th Av. NE, Seattle, WA 98105 ; roffmanu.washington.edu Etats-Unis. United States. |
Numéro Toxibase : | 207441 |
Centre Emetteur : | 02 Coordonnateur |
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