Titre : | Alcohol-related incident guardianship and undergraduate college parties : enhancing the social norms marketing approach |
Titre traduit : | (Protection contre les incidents liés à l'alcool lors des fêtes étudiantes : mise en valeur des normes sociales selon une approche marketing) |
Auteurs : | T. A. GILBERTSON |
Type de document : | Périodique |
Année de publication : | 2006 |
ISBN/ISSN/EAN : | 0047-2379 |
Format : | 73-90 / tabl. |
Note générale : |
Journal of Drug Education, 2006, 36, (1), 73-90 |
Langues: | Anglais |
Discipline : | PRE (Prévention - RdRD / Prevention - Harm reduction) |
Mots-clés : |
Thésaurus mots-clés ALCOOL ; CONSOMMATION ; MILIEU ETUDIANT ; MILIEU FESTIF ; ETUDE TRANSVERSALE ; PREVENTION ; INFORMATIONThésaurus géographique ETATS-UNIS |
Résumé : |
ENGLISH : This randomized experiment examines the effects of contextual information on undergraduate college student's levels of alcohol-related incident guardianship at college parties. The research is conceptualized using routine activities theory and the theory of planned behavior. The experiment examines attitudinal variations about heavy drinking differentiated by sex, athletic status, and location of the drinking event. The sex and athletic status variables produce statistically effects on the dependant variables, while location of the drinking event is not significant. The article concludes by discussing the importance of context as it pertains to the social norms marketing strategy utilized in much college alcohol programming, and suggests a more directed marketing approach. (Author's abstract) |
Note de contenu : | tabl. |
Domaine : | Alcool / Alcohol |
Refs biblio. : | 21 |
Affiliation : |
Dept. of Criminal Justice, Bermidji State Univ., 350 Hagg-Sauer Hail #23, 1500 Birchmont Dr. NE, Bemidji, MN 5660162699. E-mail: tgilbertsonbemidjistate.edu Etats-Unis. United States. |
Numéro Toxibase : | 1600093 |
Centre Emetteur : | 16 CIRDD 35-22 |
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