Alcohol and Alcoholism . Vol.49, n°2Mention de date : March-April 2014
Paru le : 01/03/2014
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Exposure of children and adolescents to alcohol marketing on social media websites / E. M. WINPENNY ; T. M. MARTEAU ; E. NOLTE in Alcohol and Alcoholism, Vol.49, n°2 (March-April 2014)
Titre : Exposure of children and adolescents to alcohol marketing on social media websites Type de document : Périodique Auteurs : E. M. WINPENNY ; T. M. MARTEAU ; E. NOLTE Année de publication : 2014 Article en page(s) : 154-159 Langues : Anglais (eng) Mots-clés : Thésaurus Géographique
ALCOOL ; MARKETING ; RESEAU SOCIAL ; INTERNET ; ENFANT ; ADOLESCENT
Discipline : SAN Santé publique / Public health Résumé : Aims: In 2011, online marketing became the largest marketing channel in the UK, overtaking television for the first time. This study aimed to describe the exposure of children and young adults to alcohol marketing on social media websites in the UK.
Methods: We used commercially available data on the three most used social media websites among young people in the UK, from December 2010 to May 2011. We analysed by age (6-14 years; 15-24 years) and gender the reach (proportion of internet users who used the site in each month) and impressions (number of individual pages viewed on the site in each month) for Facebook, YouTube and Twitter. We further analysed case studies of five alcohol brands to assess the marketer-generated brand content available on Facebook, YouTube and Twitter in February and March 2012.
Results: Facebook was the social media site with the highest reach, with an average monthly reach of 89% of males and 91% of females aged 15-24. YouTube had a similar average monthly reach while Twitter had a considerably lower usage in the age groups studied. All five of the alcohol brands studied maintained a Facebook page, Twitter page and YouTube channel, with varying levels of user engagement. Facebook pages could not be accessed by an under-18 user, but in most cases YouTube content and Twitter content could be accessed by those of all ages.
Conclusion: The rise in online marketing of alcohol and the high use of social media websites by young people suggests that this is an area requiring further monitoring and regulation.
Domaine : Alcool / Alcohol Affiliation : RAND Europe, Westbrook Centre, Cambridge, UK Lien : http://dx.doi.org/10.1093/alcalc/agt174 Permalink :
in Alcohol and Alcoholism > Vol.49, n°2 (March-April 2014) . - 154-159[article]Alcohol screening and brief intervention for adolescents: The how, what and where of reducing alcohol consumption and related harm among young people / R. PATTON ; P. DELUCA ; E. KANER ; D. NEWBURY-BIRCH ; T. PHILLIPS ; C. DRUMMOND in Alcohol and Alcoholism, Vol.49, n°2 (March-April 2014)
Titre : Alcohol screening and brief intervention for adolescents: The how, what and where of reducing alcohol consumption and related harm among young people Type de document : Périodique Auteurs : R. PATTON ; P. DELUCA ; E. KANER ; D. NEWBURY-BIRCH ; T. PHILLIPS ; C. DRUMMOND Année de publication : 2014 Article en page(s) : 207-212 Langues : Anglais (eng) Mots-clés : Thésaurus TOXIBASE
ADOLESCENT ; ALCOOL ; INTERVENTION BREVE ; DEPISTAGE ; EFFICACITE ; CRAFFT ; AUDIT
Discipline : TRA Traitement et prise en charge / Treatment and care Résumé : Aim: The aim of the study was to explore the evidence base on alcohol screening and brief intervention for adolescents to determine age appropriate screening tools, effective brief interventions and appropriate locations to undertake these activities.
Methods: A review of existing reviews (2003-2013) and a systematic review of recent research not included in earlier reviews.
Results: The CRAFFT and AUDIT tools are recommended for identification of ‘at risk’ adolescents. Motivational interventions delivered over one or more sessions and based in health care or educational settings are effective at reducing levels of consumption and alcohol-related harm.
Conclusion: Further research to develop age appropriate screening tools needs to be undertaken. Screening and brief intervention activity should be undertaken in settings where young people are likely to present; further assessment at such venues as paediatric emergency departments, sexual health clinics and youth offending teams should be evaluated. The use of electronic (web/smart-phone based) screening and intervention shows promise and should also be the focus of future research.
Domaine : Alcool / Alcohol Sous-type de document : Revue de la littérature / Literature review Affiliation : Addictions Department, National Addiction Centre, Institute of Psychiatry, King's College London, London, UK Lien : http://dx.doi.org/10.1093/alcalc/agt165 Permalink :
in Alcohol and Alcoholism > Vol.49, n°2 (March-April 2014) . - 207-212[article]