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Auteur E. NOLTE
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Assessment of young people's exposure to alcohol marketing in audiovisual and online media / E. WINPENNY ; S. PATIL ; M. ELLIOTT ; L. VILLALBA VAN DIJK ; S. HINRICHS ; T. MARTEAU ; E. NOLTE
Titre : Assessment of young people's exposure to alcohol marketing in audiovisual and online media Type de document : Rapport Auteurs : E. WINPENNY ; S. PATIL ; M. ELLIOTT ; L. VILLALBA VAN DIJK ; S. HINRICHS ; T. MARTEAU ; E. NOLTE Editeur : Cambridge : RAND Europe Année de publication : 2012 Importance : 178 p. Présentation : ann., tabl. Note générale : Editorial: Alcohol marketing: grooming the next generation. Hastings, G.; Sheron, N. British Medical Journal, 2013;346(7898):f1227. Langues : Anglais (eng) Mots-clés : Thésaurus Géographique
ROYAUME-UNI ; PAYS-BAS ; ALLEMAGNE
ALCOOL ; ADOLESCENT ; PUBLICITE ; TELEVISION ; INTERNET ; INFLUENCE ; MARKETING ; RESEAU SOCIAL ; BOISSON ALCOOLISEE ; INDUSTRIE DE L'ALCOOL ; EVALUATION
Discipline : MAR Marché de la drogue / Drug market Résumé : Sponsored by the European Commission, the Rand Europe Report's focused on three countries; the UK, the Netherlands and Germany. Its main findings are as follows:
• Adolescents in the UK and the Netherlands are more likely than adults to be exposed to alcohol advertising on television.
• In the UK, young people (10-15 years) are 51% more exposed to ready-mixed drinks which are directly targeted at them.
• In the Netherlands, people aged 13-19 years old are 63% more exposed to wine advertising and 45% more to spirits.
• In Germany adolescents had a lower exposure to alcohol adverts than adults.
• Many TV alcohol adverts contained elements considered to be appealing to young people, such as trendy music, celebrities, and special effects.
• Alcohol brands have considerable online media presence through marketer generated as well as user generated content.
• Online content often uses social media where social websites such as You Tube and Twitter have no age restrictions.
• Online content marketing is designed to encourage users to make links between alcohol brand related content on different websites, using incentives like competitions, giveaways, and comedy videos- the user is then encouraged to interact with the brand for longer.
• It is possible that social media marketing may have a stronger effect than traditional advertising due to features such as its highly interactive nature and the use of peer influence (users spend far more time browsing and interacting with the brand/ product),
• Age verification of pages is highly questionable, as they can easily be overridden.
The role of brand recognition in relation to future behaviour is an area which the report suggested needed further research.
Domaine : Alcool / Alcohol Refs biblio. : 127 Lien : https://ec.europa.eu/health//sites/health/files/alcohol/docs/alcohol_rand_youth_ [...] Permalink : A comparison of the alcohol-attributable mortality in four European countries / A. BRITTON in European Journal of Epidemiology, Vol.18 n°7 (2003)
Titre : A comparison of the alcohol-attributable mortality in four European countries Type de document : Périodique Auteurs : A. BRITTON ; E. NOLTE ; I. R. WHITE ; M. GRONBAEK ; J. POWLES ; F. CAVALLO ; K. McPHERSON Année de publication : 2003 Article en page(s) : 643-651 Présentation : graph. ; tabl. Note générale : European Journal of Epidemiology, 2003, 18, (7), 643-651 Langues : Anglais (eng) Mots-clés : Thésaurus TOXIBASE
ALCOOL ; MORTALITE ; APPAREIL CARDIOVASCULAIRE ; PATHOLOGIE ORGANIQUE ; COMPARAISON ; EPIDEMIOLOGIE ; CONDUITE DE VEHICULE ; JEUNE ; TYPE D'USAGE
EUROPE ; ALLEMAGNE ; ITALIE ; ROYAUME-UNI ; DANEMARK
Discipline : EPI Epidémiologie / Epidemiology Résumé :
Background: Deaths due to alcohol consumption are an important component of all-cause mortality, particularly premature mortality. However, there are considerable regional variations, the reasons for which are unclear. Methods: Estimates were made as reliably as possibly using vital statistics and best estimates of risk of the alcohol-attributable mortality, by age, sex and cause for four European countries (England and Wales, Germany, Denmark and Italy). Twenty-seven alcohol-related conditions were considered including the possible cardio-protective effects of alcohol. Results: It was estimated that there are approximately 2% fewer deaths annually in England and Wales than would be expected in a non-drinking population and 0.3% fewer deaths among East German females. In West Germany, Denmark, Italy and among East German males there are more deaths caused by alcohol than are prevented (between 0.7 and 2.6% of all deaths). The highest age-specific proportion of alcohol-attributable deaths is found in East Germany where around 30% of deaths among males aged 25-44 years are due to drinking. Among young men in all four countries the largest contributor to alcohol-related deaths is road traffic accidents involving alcohol. Conclusions: Possible explanations for the variation in alcohol-attributable deaths between countries include different underlying heart disease rates, different patterns of alcohol consumption and beverage preferences, and different use of mortality classification. Differences in the reported alcohol consumption levels explain little of the variation in alcohol-attributable deaths. Estimating alcohol-attributable mortality by age and sex across countries may be a useful indicator for developing alcohol strategies and exploring ways of preventing premature mortality.
Note de contenu : graph. ; tabl. Domaine : Alcool / Alcohol Refs biblio. : 26 Affiliation : Royaume-Uni. United Kingdom. Centre Emetteur : 13 OFDT Cote : Abonnement Permalink :
in European Journal of Epidemiology > Vol.18 n°7 (2003) . - 643-651[article]Exposure of children and adolescents to alcohol marketing on social media websites / E. M. WINPENNY ; T. M. MARTEAU ; E. NOLTE in Alcohol and Alcoholism, Vol.49, n°2 (March-April 2014)
Titre : Exposure of children and adolescents to alcohol marketing on social media websites Type de document : Périodique Auteurs : E. M. WINPENNY ; T. M. MARTEAU ; E. NOLTE Année de publication : 2014 Article en page(s) : 154-159 Langues : Anglais (eng) Mots-clés : Thésaurus Géographique
ALCOOL ; MARKETING ; RESEAU SOCIAL ; INTERNET ; ENFANT ; ADOLESCENT
Discipline : SAN Santé publique / Public health Résumé : Aims: In 2011, online marketing became the largest marketing channel in the UK, overtaking television for the first time. This study aimed to describe the exposure of children and young adults to alcohol marketing on social media websites in the UK.
Methods: We used commercially available data on the three most used social media websites among young people in the UK, from December 2010 to May 2011. We analysed by age (6-14 years; 15-24 years) and gender the reach (proportion of internet users who used the site in each month) and impressions (number of individual pages viewed on the site in each month) for Facebook, YouTube and Twitter. We further analysed case studies of five alcohol brands to assess the marketer-generated brand content available on Facebook, YouTube and Twitter in February and March 2012.
Results: Facebook was the social media site with the highest reach, with an average monthly reach of 89% of males and 91% of females aged 15-24. YouTube had a similar average monthly reach while Twitter had a considerably lower usage in the age groups studied. All five of the alcohol brands studied maintained a Facebook page, Twitter page and YouTube channel, with varying levels of user engagement. Facebook pages could not be accessed by an under-18 user, but in most cases YouTube content and Twitter content could be accessed by those of all ages.
Conclusion: The rise in online marketing of alcohol and the high use of social media websites by young people suggests that this is an area requiring further monitoring and regulation.
Domaine : Alcool / Alcohol Affiliation : RAND Europe, Westbrook Centre, Cambridge, UK Lien : http://dx.doi.org/10.1093/alcalc/agt174 Permalink :
in Alcohol and Alcoholism > Vol.49, n°2 (March-April 2014) . - 154-159[article]Further study on the affordability of alcoholic beverages in the EU / L. RABINOVICH ; P. HUNT ; L. STAETSKY ; S. GOSHEV ; E. NOLTE ; J. S. PEDERSEN ; C. TIEFENSEE
Titre : Further study on the affordability of alcoholic beverages in the EU : A focus on excise duty pass-through, on- and off-trade sales, price promotions and statutory regulations Type de document : Rapport Auteurs : L. RABINOVICH ; P. HUNT ; L. STAETSKY ; S. GOSHEV ; E. NOLTE ; J. S. PEDERSEN ; C. TIEFENSEE Editeur : Santa Monica, CA : Rand Corporation Année de publication : 2012 Collection : Technical Reports TR-1203-EC Importance : 167 p. Présentation : ann., tabl. Note générale : Prepared for the European Commission, DG SANCO and the Executive Agency for Health and Consumers Langues : Anglais (eng) Mots-clés : Thésaurus Géographique
EUROPE ; UNION EUROPEENNE
ALCOOL ; PRIX ; BOISSON ALCOOLISEE ; VENTE ; TAXE ; REGLEMENTATION ; COMMERCE
Discipline : SAN Santé publique / Public health Résumé : Policies related to alcohol pricing, promotion and discounts provide opportunities to address harms associated with alcohol misuse. However, there are important gaps in information and knowledge about the regulations in place across parts of Europe and their impacts on consumer prices and locations of purchase.
Using market data, we explored the overall scale and trend of price promotions and discounts in the off-premise (e.g. supermarket) and on-premise (e.g. restaurants, pubs) across five EU Member States. To better understand the factors that may influence sales in the on- vs. off-premises, we performed regression analysis for four EU Member States with relevant data. This found that increases in broadband penetration and population density were associated with relatively higher levels of off-premise alcohol purchases and that increases in income were associated with relatively higher levels of on-premise purchases of alcohol. There was no statistically significant relationship for female higher education.
We further used time-series methods, drawing on data for Ireland, Latvia, Slovenia and Finland, to estimate the impact of changes in excise duty on price ('pass-through'). This showed that a €1 increase in excise duty increased beer prices by €0.50-€2.50 in the off-premise, and increased spirits prices by €0.70-€1.40 in the off-premise. These findings suggest that, depending on the price sensitivity of consumers and other strategies employed by suppliers (e.g. advertising), changes in excise duty may be an effective instrument to reduce harmful alcohol consumption.
Domaine : Alcool / Alcohol Affiliation : RAND Corporation, Arlington VA, USA Lien : http://www.rand.org/pubs/technical_reports/TR1203.html Permalink :