The rise and fall of tobacco control media campaigns, 1967 2006

IBRAHIM J.K. ; S. A. GLANTZ | 2007
Dans American Journal of Public Health (Vol.97 n°8, August 2007) Article : Périodique

ENGLISH : Extensive research has demonstrated that public education through media campaigns is an effective means to reduce smoking prevalence and tobacco consumption. Aggressive media campaigns that confront the tobacco industry's deceptive p[...]

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