Historique
Rapport
Understanding the design features of tobacco, nicotine and related products and their possible effects
Accompagne :
Auteur(s) :
OMS / WHO (Organisation mondiale de la santé / World Health Organization)
Année
2025
Page(s) :
6 p.
Langue(s) :
Anglais
Éditeur(s) :
Genève : OMS / WHO
Collection :
Information Sheet
Refs biblio. :
21
Domaine :
Tabac / Tobacco / e-cigarette
Discipline :
SAN (Santé publique / Public health)
Organismes
OMS
Thésaurus mots-clés
TABAC
;
INDUSTRIE DU TABAC
;
MARKETING
;
RECOMMANDATION
;
NICOTINE
;
REGLEMENTATION
Résumé :
Key messages:
Tobacco, nicotine and related products are carefully designed and engineered to attract and addict new generations of users and to maintain existing ones.
Products are deliberately designed to appeal to different target groups.
Slim cigarettes target women, and the health risks they pose are comparable to those of cigarettes.
Children and young people are aggressively targeted with colourful, candy-like designs and covert packaging.
Filters do not eliminate harm, and smoking kills, with or without a filter.
Filters make it easier for young people to start smoking and harder for users to stop.
Design features are tools to hook new users.
Many new and emerging products, such as electronic cigarettes and nicotine pouches, are designed to be used discreetly, undermining smoke-free policies.
Countries should consider removing the appeal of these products by:
- prohibiting sales or, where that is not feasible, by strict regulations;
- banning filters to reduce the palatability and appeal of cigarettes, remove consumer misconceptions about filters substantially reducing health harms and reduce a major source of toxic tobacco waste, including the microplastics deposited by cellulose acetate in filters; and
- creating public awareness about product design features, which is essential to protect current and future generations from the dangers of tobacco and nicotine.
Tobacco, nicotine and related products are carefully designed and engineered to attract and addict new generations of users and to maintain existing ones.
Products are deliberately designed to appeal to different target groups.
Slim cigarettes target women, and the health risks they pose are comparable to those of cigarettes.
Children and young people are aggressively targeted with colourful, candy-like designs and covert packaging.
Filters do not eliminate harm, and smoking kills, with or without a filter.
Filters make it easier for young people to start smoking and harder for users to stop.
Design features are tools to hook new users.
Many new and emerging products, such as electronic cigarettes and nicotine pouches, are designed to be used discreetly, undermining smoke-free policies.
Countries should consider removing the appeal of these products by:
- prohibiting sales or, where that is not feasible, by strict regulations;
- banning filters to reduce the palatability and appeal of cigarettes, remove consumer misconceptions about filters substantially reducing health harms and reduce a major source of toxic tobacco waste, including the microplastics deposited by cellulose acetate in filters; and
- creating public awareness about product design features, which is essential to protect current and future generations from the dangers of tobacco and nicotine.