Historique
Rapport
The role of flavours in increasing the appeal of tobacco, nicotine and related products
Auteur(s) :
OMS / WHO (Organisation mondiale de la santé / World Health Organization)
Année
2025
Page(s) :
6 p.
Langue(s) :
Anglais
Éditeur(s) :
Genève : OMS / WHO
Collection :
Information Sheet
Refs biblio. :
22
Domaine :
Tabac / Tobacco / e-cigarette
Discipline :
SAN (Santé publique / Public health)
Organismes
OMS
Thésaurus mots-clés
TABAC
;
INDUSTRIE DU TABAC
;
MARKETING
;
RECOMMANDATION
;
NICOTINE
;
REGLEMENTATION
Autres mots-clés
Résumé :
Key messages:
Tobacco, nicotine and related products contain a variety of flavouring agents that are designed to appeal and attract a new generation of users and retain existing ones.
Flavours are present in all tobacco, nicotine and related product categories.
The presence of all flavours increases the appeal and attractiveness of these products.
Flavours, which are introduced as flavour chemicals or enhancers, can encourage experimentation and initiation and sustain use.
Flavoured tobacco, nicotine and related products often have appealing names and bright colours on packaging and are marketed aggressively, especially to children and young people, including on digital platforms.
Some flavour chemicals (such as menthol) can also reduce the irritation of tobacco, nicotine and related products and thus increase their use, addictiveness and toxicity.
Flavours in tobacco, nicotine and related products make it more difficult for users to quit.
Flavours in tobacco, nicotine and related products have not been shown to be safe when inhaled and can have direct toxic effects and indirect adverse effects.
Creating public awareness about the impact of flavours is key to protecting current and future generations from tobacco- and nicotine-related dangers.
Countries should consider enacting and enforcing the following strong measures:
- Ban flavours in tobacco, nicotine and related products to make them less attractive and appealing, especially to children and young people.
- When banning is not feasible, consider strong regulations restricting the use of flavouring chemicals or agents as constituents and use of flavour images in packaging and marketing of tobacco and nicotine and related products to reduce their appeal.
- Monitor the emergence of new and emerging products and flavours and of a potential illegal market that could undermine tobacco control or challenge existing regulations on flavours.
Tobacco, nicotine and related products contain a variety of flavouring agents that are designed to appeal and attract a new generation of users and retain existing ones.
Flavours are present in all tobacco, nicotine and related product categories.
The presence of all flavours increases the appeal and attractiveness of these products.
Flavours, which are introduced as flavour chemicals or enhancers, can encourage experimentation and initiation and sustain use.
Flavoured tobacco, nicotine and related products often have appealing names and bright colours on packaging and are marketed aggressively, especially to children and young people, including on digital platforms.
Some flavour chemicals (such as menthol) can also reduce the irritation of tobacco, nicotine and related products and thus increase their use, addictiveness and toxicity.
Flavours in tobacco, nicotine and related products make it more difficult for users to quit.
Flavours in tobacco, nicotine and related products have not been shown to be safe when inhaled and can have direct toxic effects and indirect adverse effects.
Creating public awareness about the impact of flavours is key to protecting current and future generations from tobacco- and nicotine-related dangers.
Countries should consider enacting and enforcing the following strong measures:
- Ban flavours in tobacco, nicotine and related products to make them less attractive and appealing, especially to children and young people.
- When banning is not feasible, consider strong regulations restricting the use of flavouring chemicals or agents as constituents and use of flavour images in packaging and marketing of tobacco and nicotine and related products to reduce their appeal.
- Monitor the emergence of new and emerging products and flavours and of a potential illegal market that could undermine tobacco control or challenge existing regulations on flavours.