Historique
Rapport
Manipulation and marketing strategies used by tobacco and nicotine industries to promote their products
Auteur(s) :
OMS / WHO (Organisation mondiale de la santé / World Health Organization)
Année
2025
Page(s) :
8 p.
Langue(s) :
Anglais
Éditeur(s) :
Genève : OMS / WHO
Collection :
Information Sheet
Refs biblio. :
37
Domaine :
Tabac / Tobacco / e-cigarette
Discipline :
SAN (Santé publique / Public health)
Organismes
OMS
Thésaurus mots-clés
INDUSTRIE DU TABAC
;
TABAC
;
MARKETING
;
NICOTINE
;
RECOMMANDATION
;
PUBLICITE
;
LUTTE
Résumé :
Key messages:
Tobacco, nicotine and related products are often manipulated to attract and retain users, including through deception, for commercial gain, at the expense of public health.
Misleading product descriptions are used by the tobacco and nicotine industries to glamourize their harmful products and conceal their dangers.
Users of tobacco, nicotine and related products are often not fully aware of what they are consuming.
Tobacco and nicotine industries use influencers to promote and make their products appealing to diverse groups, including young people, to increase their profits.
Parties to the WHO Framework Convention on Tobacco Control are obliged and non-Parties are encouraged to:
- comprehensively ban the advertising, promotion and sponsorship of tobacco products, including on digital platforms; and
- protect tobacco control policies from commercial and other vested interests of the tobacco industry.
Countries should consider taking the following actions:
- implementing cost-effective counter-marketing strategies;
- comprehensively banning the advertising, promotion and sponsorship of nicotine and related products, including on digital platforms;
- relying on independent, credible sources for policy development and implementation; and
- putting mechanisms in place to monitor the market, including use, and the strategies used by industries to promote their products, especially to children and young people.
Tobacco, nicotine and related products are often manipulated to attract and retain users, including through deception, for commercial gain, at the expense of public health.
Misleading product descriptions are used by the tobacco and nicotine industries to glamourize their harmful products and conceal their dangers.
Users of tobacco, nicotine and related products are often not fully aware of what they are consuming.
Tobacco and nicotine industries use influencers to promote and make their products appealing to diverse groups, including young people, to increase their profits.
Parties to the WHO Framework Convention on Tobacco Control are obliged and non-Parties are encouraged to:
- comprehensively ban the advertising, promotion and sponsorship of tobacco products, including on digital platforms; and
- protect tobacco control policies from commercial and other vested interests of the tobacco industry.
Countries should consider taking the following actions:
- implementing cost-effective counter-marketing strategies;
- comprehensively banning the advertising, promotion and sponsorship of nicotine and related products, including on digital platforms;
- relying on independent, credible sources for policy development and implementation; and
- putting mechanisms in place to monitor the market, including use, and the strategies used by industries to promote their products, especially to children and young people.