Historique
![Moi(s) sans tabac. The first collective challenge for smoking cessation launched by Santé Publique France [Case study 11]](https://bdoc.ofdt.fr/img_cache/pmb_ofdt_record_84968.webp?v=1771274502)
Rapport
Moi(s) sans tabac. The first collective challenge for smoking cessation launched by Santé Publique France [Case study 11]
Auteur(s) :
GALLOPEL-MORVAN, K. ;
SMADJA, O. ;
MERCIER, A. ;
SAFTA, E. ;
DAVIES, J. ;
GUIGNARD, R. ;
ARWIDSON, P. ;
NGUYEN THANH, V.
Année
2018
Page(s) :
444-452
Langue(s) :
Anglais
ISBN :
978-1-138-12383-0
Domaine :
Tabac / Tobacco / e-cigarette
Thésaurus géographique
FRANCE
Thésaurus mots-clés
MARKETING SOCIAL
;
CAMPAGNE DE PREVENTION
;
MARKETING
;
ABSTINENCE
;
ARRET DU TABAC
;
INTERVENTION
;
ETUDE DE CAS
Organismes
SANTE PUBLIQUE FRANCE
Résumé :
The campaign 'Moi(s) sans tabac' was launched in France during 2016 by Santé Publique France.
It is the French version of 'Stoptober', the English annual campaign established in 2012 by the National Health Service and adopted by Public Health England when it was founded in 2013. It challenges smokers to give up tobacco for a month, offering supportive communication advice and services along the way. Why 28 days? Because if a smoker gives up for a month, she increases her chance of quitting completely fivefold (West and Stapleton 2008). France decided to launch its own version of the campaign because Stoptober had increased the quit attempt rate by 50% compared with other months (Brown et al. 2014). 'Moi(s) sans tabac' began in November 2016, targeting 20- to 49-year-old smokers. It is France's biggest ever anti-smoking campaign. It needed the managerial, communication, partnership and press relations skills of six fulltime staff members at Santé Publique France over a 12-month period, the partnership of 14 regional health authorities and regional ambassadors to implement the campaign at a local level and the collaboration of more than 90 public and private organisations. [Extract]
It is the French version of 'Stoptober', the English annual campaign established in 2012 by the National Health Service and adopted by Public Health England when it was founded in 2013. It challenges smokers to give up tobacco for a month, offering supportive communication advice and services along the way. Why 28 days? Because if a smoker gives up for a month, she increases her chance of quitting completely fivefold (West and Stapleton 2008). France decided to launch its own version of the campaign because Stoptober had increased the quit attempt rate by 50% compared with other months (Brown et al. 2014). 'Moi(s) sans tabac' began in November 2016, targeting 20- to 49-year-old smokers. It is France's biggest ever anti-smoking campaign. It needed the managerial, communication, partnership and press relations skills of six fulltime staff members at Santé Publique France over a 12-month period, the partnership of 14 regional health authorities and regional ambassadors to implement the campaign at a local level and the collaboration of more than 90 public and private organisations. [Extract]
Affiliation :
France
Cote :
USUEL 275