Historique
Rapport
Reducing the harm from alcohol by regulating cross-border alcohol marketing, advertising and promotion. A technical report
Auteur(s) :
OMS / WHO (Organisation mondiale de la santé / World Health Organization)
Année
2022
Page(s) :
145 p.
Sous-type de document :
Revue de la littérature
Langue(s) :
Anglais
Éditeur(s) :
Genève : OMS / WHO
ISBN :
978-92-4-004650-4
Domaine :
Alcool
Discipline :
SAN (Santé publique / Public health)
Thésaurus géographique
INTERNATIONAL
Thésaurus mots-clés
ALCOOL
;
MARKETING
;
PUBLICITE
;
BOISSON ALCOOLIQUE
;
REGULATION
;
SANTE PUBLIQUE
;
MONDIALISATION
;
INDUSTRIE DE L'ALCOOL
;
LEGISLATION
;
TABAC
Résumé :
This comprehensive report details the full extent of the way that alcohol is being marketed across national borders - often by digital means - and often regardless of the social, economic or cultural environment in receiving countries. It highlights how increasingly sophisticated advertising and promotion techniques, including linking alcohol brands to sports and cultural activities, sponsorships and use of e-mails, SMS and social media, are being used to increase customer loyalty and gain new customers. It shows that young people and heavy drinkers are increasingly targeted by alcohol advertising, often to the detriment of their health, and highlights the need for more effective national regulations and better international collaboration.
Affiliation :
Alcohol, Drugs and Addictive Behaviors, Department of Mental Health and Substance Use, World Health Organization, Geneva, Switzerland
Autre(s) lien(s) :
Summary (4 p.)