Discourses of responsible gambling and gambling harm: observations from Victoria, Australia (2021)

Within a neo-liberal economic orthodoxy, the gambling industry has succeeded in the discursive feat of transforming gambling from its previous pariah pastime status to normalized entertainment. This contemporary discourse of gambling as entertainment has repositioned gambling as harmless fun. The comfortable orthodoxy of 'responsible gambling' adopts language emphasizing concepts such as 'personal responsibility'. A focus on the lack of self-control of delinquent users deflects attention away from harmful products, diminishing scrutiny of industry failure to appropriately address gambling harms. We analyzed data derived from interviews with stakeholders familiar with the gambling licensing process in Victoria, Australia, in order to identify if and how the discursive structures of this comfortable orthodoxy manifest in discussions on gambling. Data were derived from thematic analysis of 21 interviews with decision makers, industry advocates, and other stakeholders. Evidence highlights multiple recurring discursive structures of the 'comfortable orthodoxy', including the narrative of gambling as legalized recreation, personal choice and self-responsibility. Highlighting the pervasiveness of this discourse, these narratives were evident across the spectrum of informants. This research illustrates the way in which multiple gambling stakeholders deploy the discursive structures underpinning gambling regulation and operations. Discourses establish understanding of the nature of specific issues, and can influence responses to public health or other policy problems. In this instance, a discourse overwhelmingly favoring industry interests, has the potential to entrench and support harmful systems of exploitation and harm creation. Transforming the responsible gambling discourse is an important focus for public health activity concerned with reducing gambling related harm.