Historique
Rapport
Guide to planning health promotion for AIDS prevention and control
Guide pour la planification des activités de promotion de la santé pour la lutte contre le SIDA
Auteur(s) :
OMS / WHO (Organisation mondiale de la santé / World Health Organization)
Année
1989
Page(s) :
71 p.
Sous-type de document :
Guide pratique / Manual
Langue(s) :
Anglais
; Français
Éditeur(s) :
Genève : OMS / WHO
Collection :
WHO AIDS series = Série OMS Sida, n°5
ISBN :
978-92-4-121005-8
Domaine :
Drogues illicites / Illicit drugs
Thésaurus mots-clés
SIDA
;
ACTION DE PREVENTION
;
EDUCATION POUR LA SANTE
;
PREVENTION
;
MEDIA
;
METHODE
;
PROGRAMME
Résumé :
FRANÇAIS :
Cet ouvrage destiné aux responsables de la planification et de la gestion d'une campagne de promotion de la santé pour la lutte contre le SIDA, est un guide détaillé sur la manière d'utiliser efficacement l'information et l'éducation pour convaincre le public de modifier ses comportements afin d'endiguer la propagation du SIDA. Des lignes directrices sont données concernant l'utilisation de certaines méthodes et techniques d'éducation dont l'efficacité a été avérée dans d'autres grandes campagnes de promotion de la santé qui avaient pour but de modifier le comportement des individus et des groupes. Les leçons et les exemples tirés des diverses campagnes de lutte contre le SIDA, qui sont livrés tout au long de cet ouvrage doivent aider les planificateurs à prévoir les problèmes, à reconnaitre les mesures qui ont le plus de chances d'aboutir et à se prémunir contre les écueils courants.
ENGLISH:
A practical step-by-step guide to the effective use of public information and education as a strategy for persuading the kind of behavioural changes needed to limit the spread of AIDS. Addressed to those responsible for planning and managing an AIDS health promotion campaign, the book extends guidance on the use of specific educational methods and techniques that have proved their effectiveness in other large health campaigns aimed at altering the behaviour of individuals and groups. Throughout the book, lessons and examples taken from various AIDS campaigns are used to help planners anticipate problems, recognize what is most likely to work, and guard against common pitfalls. The organization of the book follows 10 sequential steps required for successful planning, implementation, and evaluation. Readers are given guidance in assessing needs, establishing goals, selecting target audiences, and finding the most appropriate messages, format, and media for reaching each target group. Details range from a sample questionnaire for use in assessing public attitudes to a model twelve-month plan for scheduling activities, from a list of questions to ask before engaging broadcast media to advice on how to create messages that show how a reward is gained when behaviour is changed. Other sections describe methods for assessing the progress and effectiveness of the programme and explain the importance of supporting the use of such services as counselling, HIV testing, and the distribution of condoms and spermicides. The book concludes with advice on how to pre-test a proposed message to determine whether the target audience will understand it, like it, and find it convincing
Cet ouvrage destiné aux responsables de la planification et de la gestion d'une campagne de promotion de la santé pour la lutte contre le SIDA, est un guide détaillé sur la manière d'utiliser efficacement l'information et l'éducation pour convaincre le public de modifier ses comportements afin d'endiguer la propagation du SIDA. Des lignes directrices sont données concernant l'utilisation de certaines méthodes et techniques d'éducation dont l'efficacité a été avérée dans d'autres grandes campagnes de promotion de la santé qui avaient pour but de modifier le comportement des individus et des groupes. Les leçons et les exemples tirés des diverses campagnes de lutte contre le SIDA, qui sont livrés tout au long de cet ouvrage doivent aider les planificateurs à prévoir les problèmes, à reconnaitre les mesures qui ont le plus de chances d'aboutir et à se prémunir contre les écueils courants.
ENGLISH:
A practical step-by-step guide to the effective use of public information and education as a strategy for persuading the kind of behavioural changes needed to limit the spread of AIDS. Addressed to those responsible for planning and managing an AIDS health promotion campaign, the book extends guidance on the use of specific educational methods and techniques that have proved their effectiveness in other large health campaigns aimed at altering the behaviour of individuals and groups. Throughout the book, lessons and examples taken from various AIDS campaigns are used to help planners anticipate problems, recognize what is most likely to work, and guard against common pitfalls. The organization of the book follows 10 sequential steps required for successful planning, implementation, and evaluation. Readers are given guidance in assessing needs, establishing goals, selecting target audiences, and finding the most appropriate messages, format, and media for reaching each target group. Details range from a sample questionnaire for use in assessing public attitudes to a model twelve-month plan for scheduling activities, from a list of questions to ask before engaging broadcast media to advice on how to create messages that show how a reward is gained when behaviour is changed. Other sections describe methods for assessing the progress and effectiveness of the programme and explain the importance of supporting the use of such services as counselling, HIV testing, and the distribution of condoms and spermicides. The book concludes with advice on how to pre-test a proposed message to determine whether the target audience will understand it, like it, and find it convincing
Affiliation :
OMS, Vienne
Autriche. Austria.
Autriche. Austria.