Historique
Article de Périodique
The myriad influences of alcohol advertising on adolescent drinking (2017)
Auteur(s) :
BEREY, B. L. ;
LOPARCO, C. ;
LEEMAN, R. F. ;
GRUBE, J. W.
Année
2017
Page(s) :
172-183
Sous-type de document :
Revue de la littérature / Literature review
Langue(s) :
Anglais
Refs biblio. :
95
Domaine :
Alcool / Alcohol
Discipline :
SAN (Santé publique / Public health)
Thésaurus mots-clés
ALCOOL
;
ADOLESCENT
;
PUBLICITE
;
MARKETING
;
INFLUENCE
;
MEDIA
;
TELEVISION
;
PRESSE
;
RESEAUX SOCIAUX
;
ATTITUDE
;
ATTENTE
Résumé :
Purpose of Review: This review investigates effects of alcohol advertising on adolescent drinking. Prior reviews focused on behavioral outcomes and long-term effects. In contrast, the present review focuses on subgroups with greater exposure to alcohol advertising, research methods to study alcohol advertising, potential mechanisms underlying relationships between adolescent exposure to alcohol advertising, and increased drinking and points to prevention/intervention strategies that may reduce effects of alcohol advertising.
Recent Findings: Alcohol advertising influences current and future drinking. Further, evidence suggests that adolescents may be targeted specifically. Alcohol advertisements may influence behavior by shifting alcohol expectancies, norms regarding alcohol use, and positive attitudes. Media literacy programs may be an effective intervention strategy.
Summary: Adolescents are exposed to large quantities of alcohol advertisements, which violate guidelines set by the alcohol industry. However, media literacy programs may be a promising strategy for adolescents to increase critical thinking and create more realistic expectations regarding alcohol.
Recent Findings: Alcohol advertising influences current and future drinking. Further, evidence suggests that adolescents may be targeted specifically. Alcohol advertisements may influence behavior by shifting alcohol expectancies, norms regarding alcohol use, and positive attitudes. Media literacy programs may be an effective intervention strategy.
Summary: Adolescents are exposed to large quantities of alcohol advertisements, which violate guidelines set by the alcohol industry. However, media literacy programs may be a promising strategy for adolescents to increase critical thinking and create more realistic expectations regarding alcohol.
Affiliation :
Department of Health Education & Behavior, University of Florida, Gainesville, USA