Auteur B. R. MEADOWS

2 Documents disponibles écrits par cet auteur

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'Just a colour?': Exploring women's relationship with pink alcohol brand marketing within their feminine identity making

A. M. ATKINSON ; B. R. MEADOWS ; H. SUMNALL | 2024
Dans International Journal of Drug Policy (Vol.125, March 2024) Article : Périodique

Background: The pinking of alcohol products and marketing (i.e. the (over) use of the colour pink as a feminine aesthetic) is a form of gendered marketing that is used by the industry to target and appeal to the female market, and encourage sale[...]

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Magazines as contradictory spaces for alcohol messaging: a mixed method content and thematic analysis of UK women's magazine representations of alcohol and its consumption

A. M. ATKINSON ; B. R. MEADOWS ; K. M. ROSS-HOULE ; C. SMITH ; H. R. SUMNALL | 2023
Dans Drugs: Education, Prevention and Policy (Vol.30, n°5, October 2023) Article : Périodique

Background: Women's magazines provide a space in which gendered norms around alcohol-related practice are (re)-produced. They act as important points of reference for women to draw upon in their own understandings of alcohol use within their ide[...]

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