Historique
Article de Périodique
From directive to practice: are pictorial warnings and plain packaging effective to reduce the tobacco addiction? (2015)
Auteur(s) :
MANNOCCI, A. ;
COLAMESTA, V. ;
MIPATRINI, D. ;
MESSINA, G. ;
GUALANO, M. R. ;
GIANFAGNA, F. ;
BOCCIA, G. ;
LANGIANO, E. ;
NICOLOTTI, N. ;
VERONESI, G. ;
SILIQUINI, R. ;
DE VITO, E. ;
LA TORRE, G.
Année
2015
Page(s) :
1563-1570
Langue(s) :
Anglais
Refs biblio. :
16
Domaine :
Tabac / Tobacco / e-cigarette
Thésaurus mots-clés
PAQUET NEUTRE
;
TABAC
;
CIGARETTE
;
AVERTISSEMENT SANITAIRE
;
EFFICACITE
;
ETUDE TRANSVERSALE
;
PREVENTION
;
NON-FUMEUR
;
FUMEUR
;
ANCIEN FUMEUR
;
REDUCTION DE CONSOMMATION
Thésaurus géographique
ITALIE
Résumé :
Objectives: Tobacco packaging represents an important form of promotion of tobacco products and for this reason plain packaging (PP) can be considered an additional tobacco control measure. In Italy the current tobacco packaging is branded with textual warnings. The study investigated the perception of PP with textual warnings (PPTWs) and pictorial warnings (PPPWs) in Italy.
Study design: Cross-sectional.
Methods: The study was conducted on adults who were current, never and former smokers. The participants watched out three types of packages (current packaging, PPTWs and PPPWs) and eight pictorial warnings, and indicated which they considered the most effective ones to motivate smoking cessation or reduction and to prevent the onset.
Results: 1065 subjects were recruited. The PPPWs were considered the most effective in motivating to quit, reduce and prevent the smoking habits (ranged 83.4%-96.1%) in all tobacco users and age groups (<= 40/>40 years) (P<0.005). In general PP does not seem to be very effective in quitting for three-quarters of the smokers and 60% declared that they would have still started smoking with PP. The younger group believed less than the older one that PP gives a motivation to quit (29.4% vs 39.1%, P = 0.002). The pictures perceived as most effective in communicating the smoking effects were lung cancer and gangrene (about one-third of the sample).
Conclusions: The textual warnings on tobacco products are a measure of control now outdated. Countries still using them should consider the idea of replace them with pictorial warnings that seem to be more effective. It is also desirable in the near future that these countries introduce the PPPWs. (C) 2015 The Royal Society for Public Health. Published by Elsevier Ltd. All rights reserved.
Highlights:
The standardized tobacco packaging with textual message does not deter smokers.
The pictograms warning result to increase the awareness of the tobacco health risks.
Images with gangrene and lung cancers are the most convincing on the risks to health.
The textual warnings on tobacco product should be replaced by pictograms firstly.
Study design: Cross-sectional.
Methods: The study was conducted on adults who were current, never and former smokers. The participants watched out three types of packages (current packaging, PPTWs and PPPWs) and eight pictorial warnings, and indicated which they considered the most effective ones to motivate smoking cessation or reduction and to prevent the onset.
Results: 1065 subjects were recruited. The PPPWs were considered the most effective in motivating to quit, reduce and prevent the smoking habits (ranged 83.4%-96.1%) in all tobacco users and age groups (<= 40/>40 years) (P<0.005). In general PP does not seem to be very effective in quitting for three-quarters of the smokers and 60% declared that they would have still started smoking with PP. The younger group believed less than the older one that PP gives a motivation to quit (29.4% vs 39.1%, P = 0.002). The pictures perceived as most effective in communicating the smoking effects were lung cancer and gangrene (about one-third of the sample).
Conclusions: The textual warnings on tobacco products are a measure of control now outdated. Countries still using them should consider the idea of replace them with pictorial warnings that seem to be more effective. It is also desirable in the near future that these countries introduce the PPPWs. (C) 2015 The Royal Society for Public Health. Published by Elsevier Ltd. All rights reserved.
Highlights:
The standardized tobacco packaging with textual message does not deter smokers.
The pictograms warning result to increase the awareness of the tobacco health risks.
Images with gangrene and lung cancers are the most convincing on the risks to health.
The textual warnings on tobacco product should be replaced by pictograms firstly.
Affiliation :
Department of Public Health and Infectious Diseases, "Sapienza" University of Rome, Rome, Italy