Historique
Rapport
Evidence brief - Plain packaging of tobacco products: measures to decrease smoking initiation and increase cessation
Auteur(s) :
WHO Regional Office for Europe ;
BRASSART OLSEN, C.
Année
2014
Page(s) :
17 p.
Langue(s) :
Anglais
Éditeur(s) :
Copenhagen : WHO Regional Office for Europe
Refs biblio. :
34
Domaine :
Tabac / e-cigarette
Discipline :
SAN (Santé publique / Public health)
Thésaurus mots-clés
ARRET DU TABAC
;
TABAC
;
MARKETING
;
AVERTISSEMENT SANITAIRE
;
INITIATION
;
CIGARETTE
;
SEVRAGE
;
SANTE PUBLIQUE
;
POLITIQUE
;
INDUSTRIE DU TABAC
;
EFFICACITE
Autres mots-clés
Résumé :
Evidence shows that the packaging of tobacco products is designed for badge products targeting specific groups, particularly women and young people, and that attractive packaging tends to weaken warnings about the harmful health effects of the products. To preserve the effectiveness of the health warnings - a requirement under Articles 11 and 13 of the WHO Framework Convention on Tobacco - the guidelines on the implementation of these articles recommend the adoption of plain-packaging measures. Studies have revealed that plain packaging reduces the attractiveness of the product, particularly to women and young people. They also show that, when combined with large pictorial health warnings, plain-packaging measures increase awareness about the risks related to tobacco consumption, encouraging more people to quit and fewer to start. In that these measures merely regulate the use of logos or colours for public health purposes, they are in compliance with international trade and intellectual property law.
Affiliation :
WHO Regional Office for Europe, Copenhagen, Denmark