Historique
Article de Périodique
Do disgusting and fearful anti-smoking advertisements increase or decrease support for tobacco control policies? (2014)
Auteur(s) :
HALKJELSVIK, T.
Année
2014
Page(s) :
744-747
Langue(s) :
Anglais
Domaine :
Tabac / Tobacco / e-cigarette
Thésaurus géographique
ETATS-UNIS
Thésaurus mots-clés
TABAC
;
CAMPAGNE DE PREVENTION
;
POLITIQUE
;
NON-FUMEUR
Résumé :
Many of today's anti-smoking campaigns across the globe aim to elicit quitting behaviour by inducing fear in smokers (see World Lung Foundation, 2013). Several of these contemporary campaigns include disgusting graphical contents, such as images of deformed lungs, cancerous tumours and surgeries (e.g., Wakefield et al., 2013). The strong images also reach non-smokers, and viewing a carotid surgery or a testimonial of a dying smoker may be undesirable for some viewers. The present research explores whether such strong viewing experiences can have an impact on people's degree of support for tobacco control policies. On one hand, anti-smoking advertisements with high levels of negative emotional content underlines the dangers of smoking, and may increase the understanding that efforts of the governments are needed. On the other hand, it might be unpleasant to view such images, which in turn may produce a negative perception of the anti-tobacco work. Since the elected government is dependent on support from the public when implementing policies (see, e.g. Burstein, 2003), it is important to gain knowledge about determinants of support for tobacco control. [Introduction]
Affiliation :
Norwegian Institute for Alcohol and Drug Research, Norway
Cote :
Abonnement