Historique
Article de Périodique
Authenticity and diversity: Enhancing Australian hepatitis C prevention messages (2013)
Auteur(s) :
WINTER, R. ;
FRASER, S. ;
BOOKER, N. ;
TRELOAR, C.
Année
2013
Page(s) :
505-529
Langue(s) :
Anglais
Domaine :
Drogues illicites / Illicit drugs
Discipline :
MAL (Maladies infectieuses / Infectious diseases)
Thésaurus géographique
AUSTRALIE
Thésaurus mots-clés
HEPATITE
;
PREVENTION
;
EDUCATION POUR LA SANTE
;
COMMUNICATION
;
OUTIL DE PREVENTION
;
INJECTION
Résumé :
Despite two decades of prevention activities and education, rates of hepatitis C infection remain high among people who inject drugs. In this article we draw on the findings of an extensive review of the content of print hepatitis C prevention materials circulating in Australia, examining these data in light of Petraglia's (2009) theory of "authenticity" in social marketing. We identify three main areas in which resources could be redesigned: closer attention to language and terminology, a critical engagement with common concepts of the individual, and more acknowledgement of the role of social and structural factors in shaping injecting practice. To achieve a stronger sense of authenticity, and in turn become more equitable and efficient, future resources could address these issues using insights from social marketing literature.
Affiliation :
National Health and Medical Research Council, Burnet Institute, Monash University, Melbourne, Australia
Cote :
Abonnement