Historique
Article de Périodique
Promotion of electronic cigarettes: tobacco marketing reinvented? (2014)
Auteur(s) :
DE ANDRADE, M. ;
HASTINGS, G. ;
ANGUS, K.
Année
2014
Page(s) :
f7473 ; 4 p.
Langue(s) :
Anglais
Refs biblio. :
13
Domaine :
Tabac / Tobacco / e-cigarette
Discipline :
SAN (Santé publique / Public health)
Résumé :
Electronic cigarettes are not subject to the same marketing controls as tobacco products. Marisa de Andrade, Gerard Hastings, and Kathryn Angus argue that their advertising is likely to appeal to young people and undermine tobacco control policy.
Affiliation :
Institute for Social Marketing, University of Stirling, Stirling FK9 4LA, UK