Historique
Rapport
Tobacco advertising, promotion and sponsorship - Article 13
Titre de série :
Tobacco control in practice
Auteur(s) :
WHO Regional Office for Europe ;
HAYES, A. ;
BEGUINOT, E.
Année
2012
Page(s) :
25 p.
Sous-type de document :
Etude de cas
Langue(s) :
Anglais
Éditeur(s) :
Copenhagen : WHO Regional Office for Europe
Refs biblio. :
13
Domaine :
Tabac / e-cigarette
Discipline :
SAN (Santé publique / Public health)
Thésaurus mots-clés
TABAC
;
PUBLICITE
;
SANTE PUBLIQUE
;
POLITIQUE
;
LEGISLATION
;
LOI EVIN
;
INDUSTRIE DU TABAC
;
EVALUATION
Thésaurus géographique
EUROPE
;
FRANCE
Résumé :
This series of case studies displays the art of the possible. They showcase what can be done, given determination, effort and goodwill, when a country responds to the challenge posed by the WHO Framework Convention on Tobacco Control (WHO FCTC) and sets itself the task of implementing one or several the articles in a national context.
The story of France:
One of the most striking things about smoking prevalence in the WHO European Region in the last two decades has been the increase in smoking by women and girls in many parts of the Region. This is largely due to skilful and successful marketing by the tobacco industry to female smokers. France, which ratified the WHO FCTC in October 2004, has historical ties to the tobacco industry but has managed to adopt groundbreaking and exemplary measures to ban advertising, promotion and sponsorship.
The story of France:
One of the most striking things about smoking prevalence in the WHO European Region in the last two decades has been the increase in smoking by women and girls in many parts of the Region. This is largely due to skilful and successful marketing by the tobacco industry to female smokers. France, which ratified the WHO FCTC in October 2004, has historical ties to the tobacco industry but has managed to adopt groundbreaking and exemplary measures to ban advertising, promotion and sponsorship.