Historique
Brochure
Media influence on nightlife. Factsheet and media guidelines on nightlife for public health workers
Auteur(s) :
Club Health Project ;
JONGBLOET, J.
Année
2012
Page(s) :
6 p.
Langue(s) :
Anglais
Éditeur(s) :
Gand [Belgique] : University College Ghent
Domaine :
Alcool / Alcohol ; Drogues illicites / Illicit drugs
Thésaurus mots-clés
CAMPAGNE DE PREVENTION
;
JEUNE ADULTE
;
MILIEU FESTIF
;
INTERNET
;
JEUNE
;
MEDIA
;
REDUCTION DES RISQUES ET DES DOMMAGES
;
RESEAUX SOCIAUX
;
INFORMATION
;
RECOMMANDATION
Résumé :
Ever since the printing press came into operation, media mass production has been subject to societal debate with the pivotal question focusing on how mass media infl uence social behaviour. Also in nightlife, the arena for experimental youth behaviour, the media have an equivocal impact. In the hedonistic nightlife atmosphere very broad media channels are successfully applied for commercial gain, but often at the expense of general public health. Public health workers often refrain from media use because they fear losing the battle. We believe, however, that the mediatised society offers exciting possibilities for counteraction, strengthening our health improvement efforts. We propose general guidelines for miscellaneous media use for the purpose of health promotion in nightlife. The guidelines are clustered around two central media practices:
• how to best engage in the news making process
• how to better target your audience.
• how to best engage in the news making process
• how to better target your audience.
Affiliation :
University College Ghent, Faculty of Education, Health and Social work, Voskenslaan 362, 9000 Gand, Belqique
Cote :
E01026