Auteur L. McDERMOTT

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A systematic review of social marketing effectiveness

M. STEAD ; R. GORDON ; K. ANGUS ; L. McDERMOTT | 2007
Dans Health Education (Vol.107, n°2, 2007) Article : Périodique

Purpose - The purpose of this paper is to review the effectiveness of social marketing interventions in influencing individual behaviour and bringing about environmental and policy-level changes in relation to alcohol, tobacco, illicit drugs and[...]

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The effectiveness of social marketing interventions for health improvement: What's the evidence?

R. GORDON ; L. McDERMOTT ; M. STEAD ; K. ANGUS | 2006
Dans Public Health (Vol.120, n°12, December 2006) Article : Périodique

Objectives: To review the effectiveness of social marketing interventions designed to improve diet, increase physical activity, and tackle substance misuse. Study design and methods: This article describes three reviews of systematic reviews a[...]

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