Historique
Livre
Persuasive communication and drug abuse prevention
(Communication efficace et prévention de l'abus de drogues)
Auteur(s) :
DONOHEW, L. ;
SYPHER H. E. ;
BUKOSKI, W. J.
Année
1991
Page(s) :
349 p.
Langue(s) :
Français
Éditeur(s) :
Hillsdale : Lawrence Erlbaum Associates
ISBN :
978-0-8058-0693-9
Refs biblio. :
595
Domaine :
Plusieurs produits / Several products
Thésaurus géographique
ETATS-UNIS
Thésaurus mots-clés
PREVENTION
;
PROGRAMME
;
FACTEUR DE RISQUE
;
RECHERCHE
;
ACTION COMMUNAUTAIRE
;
EFFICACITE
;
MEDIA
;
COMMUNICATION
;
PUBLICITE
;
INFORMATION
;
DEFINITION
;
SANTE PUBLIQUE
;
FAMILLE
;
REPRESENTATION SOCIALE
;
MODELE
;
THEORIE
;
EVOLUTION
;
EPIDEMIOLOGIE DESCRIPTIVE
;
MILIEU SCOLAIRE
;
ADOLESCENT
;
JEUNE
;
JEUNE ADULTE
;
TABAC
;
ALCOOL
;
HEROINE
;
COCAINE
;
CANNABIS
Note générale :
Hillsdale, Lawrence Erlbaum Associates, 1991, 349 p., fig., tabl., index.
Note de contenu :
fig. ; tabl. ; index.
Résumé :
ENGLISH :
In this book, we bring together some of the most successful drug abuse prevention researchers in the country - along with others with particular expertise in either persuasive communication or drug abuse prevention - to address use and effects of both mass media and interpersonal strategies. The book is divided into six parts addressing the drug abuse prevention history and perspectives; the past and potential roles of communication; the mass communication, social systems and drug abuse prevention; the targeting of messages and programs at sensation seekers; the interpersonal, school and community approaches; and finally an overview of communication and drug abuse prevention. (Extract of the publication)
Affiliation :
Etats-Unis. United States.
Cote :
L00624