Historique
NorthWest Public Health Observatory (Liverpool) ;
M. MORLEO ;
E. CARLIN ;
J. SPALDING ;
L. DEACON ;
K. TOCQUE ;
C. PERKINS ;
M. A. BELLIS
|
2010
Rapport
Rapport
The development of pen portraits is a technique used in social marketing to aide practitioners in defining their target audience. The pen portrait is a fictitious character to which a message or an intervention is targeted. Practitioners define [...]
