Historique
Article de Périodique
Assessing the impact of antidrug advertising on adolescent drug consumption: results from a behavioral economic model (2002)
(Mesurer l'impact des publicités anti-drogues sur la consommation de drogues chez les adolescents : résultats d'un modèle economique comportemental)
Auteur(s) :
BLOCK, L. G. ;
MORWITZ V. G. ;
PUTSIS W. P. ;
SEN S. K.
Année
2002
Page(s) :
1346-1351
Langue(s) :
Anglais
Refs biblio. :
32
Domaine :
Drogues illicites / Illicit drugs
Thésaurus mots-clés
ADOLESCENT
;
CAMPAGNE DE PREVENTION
;
EVALUATION
;
ENQUETE
;
THEORIE DE L'ESCALADE
;
FACTEUR DE RISQUE
;
CONSOMMATION
Thésaurus géographique
ETATS-UNIS
Note de contenu :
tabl.
Résumé :
ENGLISH :
Objectives. This study examined whether adolescents' recall of antidrug advertising is associated with a decreased probability of using illicit drugs and, given drug use, a reduced volume of use. Methods. A behavioral economic model of influences on drug consumption was developed with survey data from a nationally representative sample of adolescents to determine the incremental impact of antidrug advertising. Results. The findings provided evidence that recall of antidrug advertising was associated with a lower probability of marijuana and cocaine/crack use. Recall of such I advertising was not associated with the decision of how much marijuana or cocaine/crack to use. Results suggest that individuals predisposed to try marijuana are also predisposed to try cocaine/crack. Conclusions. The present results provide support for the effectiveness of antidrug advertising programs. (Review' s abstract)
Affiliation :
Dpt of Marketing, Baruch College, New York City
Etats-Unis. United States.
Etats-Unis. United States.
Cote :
Abonnement