Historique
Périodique
Boire moins : les généralistes peuvent-ils intervenir de manière précoce ?
(Study "Boire moins": marketing techniques for early intervention in French general practice)
Auteur(s) :
CHAMBONET, J. Y. ;
AIRIAU, G. ;
PERON V. ;
SENAND R.
Année
2000
Page(s) :
1000-1006
Langue(s) :
Français
Refs biblio. :
24
Domaine :
Alcool / Alcohol
Thésaurus mots-clés
ALCOOL
;
CONSOMMATION
;
MEDECIN GENERALISTE
;
ENQUETE
;
PRISE EN CHARGE
;
EVALUATION
Thésaurus géographique
FRANCE
;
LOIRE-ATLANTIQUE
Note générale :
Revue du Praticien - Médecine Générale (La), 2000, 14, (500), 1000-1006
Note de contenu :
tabl.
Résumé :
FRANÇAIS :
Comment les généralistes peuvent-ils intervenir rapidement auprès de leurs patients consommateurs d'alcool, qui représentent 18% de leur clientèle ? 47 médecins (du département de Loire-Atlantique) ont accepté de participer à l'étude par courrier, contact direct ou téléphonique. 466 patients ont été inclus, dont 60% de femmes. 84 avaient des problèmes liés à l'alcool. La problématique socio-culturelle du "Boire" a été recentrée ce qui permet de s'interroger sur les conséquences d'une action sur le plan cognitif et sur le plan comportemental. Les besoins de soins des consommateurs excessifs doivent être analysés et les prises en charge par des réseaux de médecins organisées. (A partir du résumé d'auteur.)
ENGLISH :
Background: Problem drinkers make up near 20 % of patients consulting to the general practitioners. Some research showed that alcohol consumption can reduce by 25-35 %. When GPs gave an advice during 5 minutes. It's often difficult for them to talk about alcohol problems with patients. Objective: This pilot study tries to observe the best marketing methods to encourage the GPs to do advices to the patients who have alcohol problems and to characterise these patients. Method: The study population consisted of 47 randomly selected general practice from Loire-Atlantique region. Three techniques of marketing are tested: direct mail telephone-marketing to encourage the physicians. The physicians of each marketing group were randomised in 2 groups control as support. Results: Rates were 25% for direct mail, 71% for telephone marketing and 85% for personnal marketing, rates of GPs were 87,5% of men and 12,5% of women. 75% of GPs worked in group and 69% had no secretary. Personal marketing seems the best method to encourage the GPs to take up an early interventions program. Population of patients with alcohol problems was 18% of the consulting population (12% men and 6% women like others studies). Conclusion: A study with encouragement for all GPs of the region will show the real interest of these early intervention programs. (Author' s abstract)
Comment les généralistes peuvent-ils intervenir rapidement auprès de leurs patients consommateurs d'alcool, qui représentent 18% de leur clientèle ? 47 médecins (du département de Loire-Atlantique) ont accepté de participer à l'étude par courrier, contact direct ou téléphonique. 466 patients ont été inclus, dont 60% de femmes. 84 avaient des problèmes liés à l'alcool. La problématique socio-culturelle du "Boire" a été recentrée ce qui permet de s'interroger sur les conséquences d'une action sur le plan cognitif et sur le plan comportemental. Les besoins de soins des consommateurs excessifs doivent être analysés et les prises en charge par des réseaux de médecins organisées. (A partir du résumé d'auteur.)
ENGLISH :
Background: Problem drinkers make up near 20 % of patients consulting to the general practitioners. Some research showed that alcohol consumption can reduce by 25-35 %. When GPs gave an advice during 5 minutes. It's often difficult for them to talk about alcohol problems with patients. Objective: This pilot study tries to observe the best marketing methods to encourage the GPs to do advices to the patients who have alcohol problems and to characterise these patients. Method: The study population consisted of 47 randomly selected general practice from Loire-Atlantique region. Three techniques of marketing are tested: direct mail telephone-marketing to encourage the physicians. The physicians of each marketing group were randomised in 2 groups control as support. Results: Rates were 25% for direct mail, 71% for telephone marketing and 85% for personnal marketing, rates of GPs were 87,5% of men and 12,5% of women. 75% of GPs worked in group and 69% had no secretary. Personal marketing seems the best method to encourage the GPs to take up an early interventions program. Population of patients with alcohol problems was 18% of the consulting population (12% men and 6% women like others studies). Conclusion: A study with encouragement for all GPs of the region will show the real interest of these early intervention programs. (Author' s abstract)
Affiliation :
8, Place Victor-Mangin, 44200 Nantes
France. France.
France. France.
Cote :
A01804