Historique
Livre
Globalizing tobacco control. Anti-smoking campaigns in California, France, and Japan
(Mondialiser le contrôle du tabagisme. Les campagnes anti-tabac en Californie, en France et au Japon.)
Auteur(s) :
REID, R.
Année
2005
Page(s) :
311 p.
Langue(s) :
Anglais
Éditeur(s) :
Bloomington, IN : Indiana University Press
ISBN :
978-0-253-21809-4
Domaine :
Tabac / Tobacco / e-cigarette
Discipline :
SAN (Santé publique / Public health)
Thésaurus mots-clés
TABAC
;
INTERDICTION DE FUMER
;
CAMPAGNE DE PREVENTION
;
MEDIA
;
TABAGISME PASSIF
;
POLITIQUE
;
SANTE PUBLIQUE
;
CULTUREL
Thésaurus géographique
FRANCE
;
JAPON
;
ETATS-UNIS
Note de contenu :
Contents:
Introduction: Globalization and liberal governance in tobacco control.
Part I. California:
1. Global and local strategies: State and NGO initiatives, community mobilization, and social marketing.
2. The dynamics of collaboration and community input in the media campaign.
3. The campaign against secondhand smoke: family, ethical subjects, and the social body.
4. Revising late modernity: smoking as icon of industrialism and the Cold War in public health and media culture.
Part II. France and Japan: Alternate trajectories:
5. France: Unexceptional exceptionalism?
6. Japan: In the shadow of Colonialism and Japan Tobacco.
Introduction: Globalization and liberal governance in tobacco control.
Part I. California:
1. Global and local strategies: State and NGO initiatives, community mobilization, and social marketing.
2. The dynamics of collaboration and community input in the media campaign.
3. The campaign against secondhand smoke: family, ethical subjects, and the social body.
4. Revising late modernity: smoking as icon of industrialism and the Cold War in public health and media culture.
Part II. France and Japan: Alternate trajectories:
5. France: Unexceptional exceptionalism?
6. Japan: In the shadow of Colonialism and Japan Tobacco.
Résumé :
A tangible aspect of living, working, and traveling in the 21st century is the experience of moving between smoke-filled and smoke-free environments. In "Globalizing Tobacco Control", Roddey Reid examines what lies behind this experience: the revolution in public attitudes and health codes that regulate daily routines and the life of the body. While the gradual replacement of smoking with non-smoking as the social norm is a global phenomenon, it has not followed the same trajectory everywhere. Reid compares anti-smoking campaigns in the United States, France, and Japan for what they reveal about the nature of globalization and liberal arts of government. He explores distinctive national histories of tobacco; evolving global marketing strategies of transnational tobacco corporations; "social marketing" techniques used to tailor public health messages to particular ethnic communities; and the programs of international public health organizations.
Affiliation :
Professor of French Studies and Cultural Studies at the University of California, San Diego, USA
Cote :
L01074