Historique
Article de Périodique
Receptivity to tobacco advertising and promotions among young adolescents as a predictor of established smoking in young adulthood (2007)
Auteur(s) :
GILPIN, E. A. ;
WHITE, M. M. ;
MESSER K. ;
PIERCE, J. P.
Année
2007
Page(s) :
1489-1495
Langue(s) :
Anglais
Refs biblio. :
64
Domaine :
Tabac / Tobacco / e-cigarette
Discipline :
EPI (Epidémiologie / Epidemiology)
Thésaurus mots-clés
TABAC
;
PUBLICITE
;
ADOLESCENT
;
FACTEUR DE RISQUE
;
ENQUETE
;
INDUSTRIE DU TABAC
;
ETUDE LONGITUDINALE
Thésaurus géographique
ETATS-UNIS
Résumé :
OBJECTIVES: We investigated whether receptivity to tobacco advertising and promotions during young adolescence predicts young adult smoking 6 years later.
METHODS: Two longitudinal cohorts of adolescents drawn from the 1993 and 1996 versions of the California Tobacco Surveys were followed 3 and 6 years later. At baseline, adolescents were aged 12 to 15 years and were not established smokers. The outcome measure was established smoking at final follow-up. Receptivity to cigarette advertising and promotions was included in a multivariate logistic regression analysis along with demographic and other variables.
RESULTS: The rate of established smoking at follow-up was significantly greater among members of the 1993 through 1999 cohort (21.0%) than among members of the 1996 through 2002 cohort (15.6%). However, in both cohorts, having a favorite cigarette advertisement and owning or being willing to use a tobacco promotional item showed nearly identical adjusted odds of future adult smoking (1.46 and 1.84, respectively).
CONCLUSIONS: Despite the success of tobacco control efforts in reducing youth smoking, tobacco marketing remains a potent influence on whether young adolescents become established smokers in young adulthood (18-21 years of age). (Author's abstract)
METHODS: Two longitudinal cohorts of adolescents drawn from the 1993 and 1996 versions of the California Tobacco Surveys were followed 3 and 6 years later. At baseline, adolescents were aged 12 to 15 years and were not established smokers. The outcome measure was established smoking at final follow-up. Receptivity to cigarette advertising and promotions was included in a multivariate logistic regression analysis along with demographic and other variables.
RESULTS: The rate of established smoking at follow-up was significantly greater among members of the 1993 through 1999 cohort (21.0%) than among members of the 1996 through 2002 cohort (15.6%). However, in both cohorts, having a favorite cigarette advertisement and owning or being willing to use a tobacco promotional item showed nearly identical adjusted odds of future adult smoking (1.46 and 1.84, respectively).
CONCLUSIONS: Despite the success of tobacco control efforts in reducing youth smoking, tobacco marketing remains a potent influence on whether young adolescents become established smokers in young adulthood (18-21 years of age). (Author's abstract)
Affiliation :
Cancer Prevention and Control Program, Moores Cancer Center, University of California, San Diego, La Jolla, CA, USA
Cote :
Abonnement