Historique
Article de Périodique
Can health campaigns make people ill? The iatrogenic potential of population-based cannabis prevention (2007)
(Les campagnes d'informations sur la santé peuvent-elles rendre les gens malades ? Potentiel iatrogène de la prévention du cannabis sur la population)
Auteur(s) :
SUMNALL, H. R. ;
BELLIS, M. A.
Année
2007
Page(s) :
930-931
Langue(s) :
Anglais
Refs biblio. :
9
Domaine :
Drogues illicites / Illicit drugs
Note générale :
American Journal of Public Health, 2007, 97, (10), 930-931
Résumé :
In the UK and elsewhere, social marketing is becoming a major feature of health-improvement strategies.1 Based on marketing techniques developed for commercial sales, social marketing uses imagery (eg television, magazines, internet and billboards) and phrases (eg radio adverts and slogans) specifically aimed at target groups (eg young people), typically to increase their positive health behaviours. Both national organisations and local health services routinely develop such interventions, often with little evidence of specifically how each campaign will affect public health. In general, such campaigns are regarded as potentially beneficial and possibly ineffective, but rarely are they considered dangerous to health. However, with access to powerful media such as the internet, professional eye-catching graphics and demographic targeting techniques unimaginable only a decade ago, such views need reassessing. In this report, we highlight the potential for social marketing campaigns to have negative repercussions, using cannabis prevention as an example. (Extract of the publication)
Affiliation :
Centre for Public Health, Liverpool John Moores University, Castle House, North Street, Liverpool, Royaume-Uni. United Kingdom.
Cote :
Abonnement